Technology

DPA Relaunches as the 'Natural Diamond Council'

Brought to you by

DPA Relaunches as the 'Natural Diamond Council'

The world’s leading diamond producers have just announced a new landmark content destination Only Natural Diamonds.

Brought To You By Natural Diamond Council

The world’s leading diamond producers have just announced a new landmark content destination, Only Natural Diamonds. The first editorial site dedicated exclusively to natural diamonds, Only Natural Diamonds debuts as the go-to authority for consumers and the industry, covering style, innovation, pop culture, business and education, featuring real stories from an influential roster of contributors in and around the diamond world. The launch of this site represents one of the first major initiatives from the Natural Diamond Council (NDC), formerly known as the Diamond Producers Association. The name of the site reflects the new identity of NDC’s consumer brand: Only Natural Diamonds.

“Our new digital platforms will inspire and inform consumers globally about the values and heritage of natural diamonds,” says NDC Managing Director, Kristina Buckley Kayel, “as well as promoting the significant innovation happening throughout the world of diamond jewelry. The younger generation is clearly engaged and inspired when we present ourselves with authority in the digital world.”


The Only Natural Diamonds website also provides in-depth consumer education about purchasing diamond jewelry, information about the industry’s ethical and sustainable practices as well as buying guides curated by visionary jewelry editors and tastemakers from the new NDC Style Collective, including Jill Newman, Cristina Ehrlich, Will Kahn, and Rachel Garrahan. See more here.

The relaunch also includes a new resource portal for diamond professionals, from retailers to designers. The portal provides easy access to an array of industry resources, customizable marketing materials, e-learning programs, instrument testing and the latest industry news.



For more, visit Only Natural Diamonds now.

The Latest

MajorsOct 22, 2021
These Jewelry Companies Are Among the World’s Most Valuable Brands

That’s according to Interbrand, which just released its 2021 list of 100 Best Global Brands.

WatchesOct 22, 2021
New Citizen Campaign Shines Light on Solar Power

The “Purposeful Power” campaign will raise money for Everybody Solar, which provides solar power to nonprofits.

CollectionsOct 22, 2021
The Artistry 2022 Catalog Is Out

It’s full of bestsellers to stock up on.

Brought to you by
Buying a Diamond is More Than Knowing the 4C’s

Buyers may be excited about online diamond deals, but there are uncertainties surrounding the authenticity and clarity of the diamonds.

CollectionsOct 22, 2021
Piece of the Week: Nouvel Heritage’s Mood Necklace

The brand’s signature bangle gets a necklace companion.

Weekly QuizOct 22, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of Oct. 18-22, 2021.
Take the Quiz
SurveysOct 21, 2021
10 Retailers on Why They Expect the Diamond Boom to Continue

However, their optimistic outlook comes with a hint of caution due to a number of factors out of their collective control.

SourcingOct 21, 2021
This Coffee-Table Book Is the Perfect Present for Diamond Lovers

The tome offers an appreciation for the stone through the voices of celebrities, designers, and other diamond lovers.

Brought to you by
Viva Italia! Why the JCK Italian Pavilion Was a Sight Worth Seeing at JCK Las Vegas

One of the highlights of the JCK show in Las Vegas has always been the Italian Pavilion, buzzing with excitement and elegance.

ColumnistsOct 21, 2021
Squirrel Spotting: It’s a Diamond Moment!

It’s no doubt diamond sales are booming, but why? Peter Smith explores the complicated reasons why consumers want the stones right now.

×