Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Watch: The ‘Microteers’ Talk About Photographing Gem Inclusions
Gemologists Billie Hughes, Nathan Renfro and Danny Sanchez discuss their processes and share a few of their favorite photos.
Photomicrography is the art of taking photographs of gemstone inclusions through a microscope, and Billie Hughes of Lotus Gemology, Nathan Renfro of the Gemological Institute of America and Danny Sanchez of Danny J. Sanchez Photography are all experts at it.
In the webinar, the three of them, who have earned the nickname “The Three Microteers,” talked about the process behind photomicrography, how they approach their photos and showed examples of a few of their favorites.
Watch the entire webinar below, and join National Jeweler next Wednesday, Oct. 7 at 2 p.m. EDT as our Editor-in-Chief Michelle Graff interviews Emily Friedricks of Lang Antiques and Cathy Calhoun of Calhoun Jewelers about suffragist jewelry, worn to show support for women’s right to vote.
For more information or to register, visit NationalJeweler.com/webinars.
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