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OtherAug 24, 2014
Italian jewelry brand launches ad campaign
Italian jewelry brand Nomination just rolled out a new advertising campaign that “embraces the emotional heritage, the history and the future aspirations of the brand.”
Nomination’s new campaign translates to “From Florence with love,” which carries the same idea as sending a postcard, the brand said.
Florence, Italy--Italian jewelry brand Nomination just rolled out a new advertising campaign that “embraces the emotional heritage, the history and the future aspirations of the brand.”
“Da Firenze con amore,” or “From Florence with love,” is the campaign’s tagline.
Visually, the campaign features a sequence of images of daily life in Florence, which is not only where the brand originated but also is a city that symbolizes elegance and Italian style, Nomination said.
The campaign “tells of happiness with stories of encounters, exchanged glances, gestures of love and tenderness … precious moments that Nomination jewelry express and shares,” the brand said.
Nomination is promoting its recent collections and “Composable” bracelet in the campaign, which is made up of links with different images and motifs and allows wearers to create a personalized piece of jewelry.
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