CollectionsMay 05, 2021
Dana Bronfman Introduces Bridal OfferingsEditorsMay 10, 2021
GiGi Ferranti’s Graffiti-Inspired Collection Wows
The Brooklyn-based designer just took initial and heart pendants to a whole new level.
The new GiGi Ferranti collection is an elevated take on classic heart and initial pendants.
There’s something about Gina Ferranti’s jewelry that just feels like home.
It could be our shared backgrounds, a topic I touched on when I covered her candy-colored dream of a collection, Portofino.
Ferranti and I are both Italian-American women from southern Brooklyn, just a stone’s throw from each other.
Scrolling through Instagram a while back, I stumbled upon a familiar face from my high school homeroom, who turned out to be her niece, modeling her jewelry.
“What a funny coincidence,” I thought to myself, but the jewelry world is a small one and so is Brooklyn.
Her latest model? Another woman from my graduating high school class.
Though we were more acquaintances than friends, I recognized her right away. We were co-stars back in our high school drama days.
She looks as lovely as ever and adds a gorgeous Brooklyn edge to the photos.
Maybe it is just a coincidence, or maybe it’s the universe aligning, but I had to cover this collection.
The new GiGi Ferranti Graffito capsule collection is edgy and fun, colorful and bright.
It has all the hallmarks of Ferranti’s jewelry, from its bold, architectural designs to its subtle nods to her Italian heritage and Brooklyn background.
The pieces draw inspiration from the historic frescoes in Pompeii and New York City’s graffiti murals.
“It’s a modern version of the Pompeii etchings on the wall,” Ferranti said.
Ferranti used the singular “graffito” to refer to both individualism in art and the stand-alone initials seen in the collection.
A set of Graffito initial pendants ($1,700 for colored gemstones, $2,100 for diamonds)
Graffiti artists have developed myriad styles, but Ferranti chose the “blockbuster” style, which incorporates bold, block letters.
Style-wise, this year is going to be all about boldness and confidence, with a little of that quarantine casual mixed in, said Ferranti.
She recommends pairing the pendants with a comfy sweatsuit and trendy sneakers or oversized jeans and a fitted blazer. The pendants add the perfect pop of color to a neutral palette.
Initial jewelry is all the rage, with designers like Brent Neale and Marla Aaron throwing their bedazzled hats in the ring.
If you’ve seen one heart/initial pendant, you’ve seen them all, right? Wrong.
But you do have to come up with something pretty spectacular to stand out from the crowd, and Ferranti has done just that.
The charm pendants are set with ombré gemstones, hand-chosen to give the appearance of spray paint.
Available in 14-karat yellow or white gold, the initial pendants come in a blue and purple version, set with sapphires and amethyst, a green version in varying hues of tsavorite garnet, and a pink and orange sapphire version.
There is also a white diamond style available if opting for a more classic look.
Perfect for layering, the pendants can be sold with or without a 16-inch paperclip chain.
Each piece is crafted in New York City.
Ferranti has an affinity for heart jewelry, adding at least one per year to a collection, she said.
She takes the typical heart pendant up a notch, using a slightly askew, edgy heart shape.
It’s available in 14-karat yellow or white gold in the same color schemes as the initial pendants.
Her personal favorites in the collection are the orange-pink heart and the initial pendant in the blue-purple tones, which she says is especially easy to pair with denim.
The orange-pink pendants are a standout to me, each color blending into the next as seamlessly as a summer sunset.
Ferranti was fresh from a trunk show at London Jewelers when we caught up with each other.
The collection has been well-received, she said, with the heart pendants in particular resonating with her more mature clientele.
“We were having fun just figuring out how to wear it.”
The pendants are sold on their own, with a paperclip chain add-on available, though some customers have been adding them onto their existing charm bracelets.
It’s been so well-received that Ferranti is expanding the collection, slowly adding in new pieces.
“It’s going to be expanding beyond initials because the look is really what people are loving.”
There may be some hoop earrings on the horizon, she said, an addition I’d especially love to see.
Looking ahead, there’s another small capsule collection in the works, expected to be launched around the holidays.
“I don’t want to give away the name, but I will tell you that it will be something in a holiday price range and something that any age group can definitely wear.”
As someone who admires Ferranti’s jewelry from afar, I’m thrilled to hear this.
To keep the price under the $1,200 mark, she will be going heavy on the sapphires, though more expensive diamond versions will be available.
For this upcoming collection, Ferranti is trying the direct-to-consumer model, selling exclusively on her website.
I will be checking back in to see what dazzling designs Ferranti comes up with next, so stay tuned for that!
The Graffito capsule collection is available at London Jewelers, SoHo Gems, and online.
Editors' Picks
Sponsored by
More on Editors
The Latest
Supplier BulletinNov 05, 2026
Winning With GCAL 8X®: What’s Working at the CounterSponsored by GCAL by Sarine
SurveysNov 05, 2026
What Retailers Should Know About Holiday Shoppers This YearFrom shrinking budgets to AI elves, here are five takeaways from holiday reports by Bain, Adobe, Mastercard, NRF, and insights from YouGov.
CollectionsNov 05, 2026
Judi Powers, Russell Jones Unleash Joy With New CollaborationThe designers combined their talents for Little Pet Portraits, hand-painted miniatures of our best friends set in a piece of jewelry.
Brought to you by
How Overnight Mountings’ Bridal Builder Makes Custom Engagement Ring Design Easier to SellWith customization becoming more expected in engagement ring shopping, the Bridal Builder makes the process tangible.
FinancialsNov 05, 2026
Brilliant Earth Continued to Resonate With High-Income Shoppers in Q3Its non-bridal fine jewelry remains the star of the show, recently launching new collections inspired by Elizabeth Taylor and Jane Goodall.
Weekly QuizOct 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsNov 05, 2026
Ariana Grande Stars In Swarovski’s Holiday Campaign“Joy: The Swarovski Musical” features Ariana Grande as the leading lady in scenes inspired by classic musical montages.
GradingNov 05, 2026
GIA to Offer Next-Day Holiday ServicesThe lab will bring back its complimentary next-day service for some reports starting next week.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
CrimeNov 04, 2026
$250K+ in Undeclared Cartier Jewelry Seized at Philadelphia AirportA Pennsylvania woman failed to declare a ring and a bracelet, discarding the boxes and receipts to conceal the purchases, officials said.
FinancialsNov 04, 2026
Pandora’s Q3 Sales Up 7% Amid Focus on DesignNew collections and relevant marketing pushed the company forward, while Pandora’s lab-grown diamond sales continue to lag.
Events & AwardsNov 04, 2026
NYC Jewelry Week 2026 Is the Largest Edition YetThe citywide celebration, slated for Nov. 16-22, is set to host more than 175 events, including live jewelry-making demos.
MajorsNov 04, 2026
Bergdorf Goodman Names New PresidentLanessa Elrod, former president and CEO of Louis Vuitton Americas, has stepped into the role as the retailer celebrates 125 years.
AuctionsNov 03, 2026
Infinity Gauntlet Set With 170+ Carats of Colored Gemstones Up for AuctionA replica of one of the most powerful objects in the Marvel Cinematic Universe, the glove is heading to auction next month in Abu Dhabi.
IndependentsNov 03, 2026
Longtime Jewelry Marketer Arthur Klein Dies at 89Klein, who had his own marketing agency and worked for Gabriel & Co. and Trans American Diamond, is remembered as a kind man.
IndependentsNov 03, 2026
Zadok Jewelers Toasts To 50 Years With Diamond Bracelet GiveawayTo enter the giveaway, locals can purchase a featured beverage from one of eight participating restaurants in Houston and Austin, Texas.
Events & AwardsNov 03, 2026
David Yurman Gem Awards Grant Opens 2027 ApplicationsThe grant recipient will be awarded $50,000 as well as mentoring meetings with executives at David Yurman and other industry executives.
Events & AwardsNov 03, 2026
NAJA, Instappraise Name 2026 Scholarship WinnersThe winners include a non-NAJA member seeking training, a member beginning NAJA courses, and a member becoming a Certified Master Appraiser.
AuctionsNov 02, 2026
197-Carat ‘Romanov Sapphire’ Heads to Sotheby’s GenevaThe rare jewel, which has links to Russia’s Romanov dynasty, is estimated to fetch up to $2 million.
CrimeNov 02, 2026
Customs Seizes More Than 400 Fake Audemars Piguet WatchesIt is one of several seizures of counterfeit jewelry and watches by U.S. Customs and Border Protection officials in Louisville this year.
MajorsNov 02, 2026
Lawrence Bock, Caryl Capeci, Amanda Coleman-Phelps Join JA Board Jewelers of America announced the additions to its board of directors following its annual general meeting, held last week.
CollectionsNov 02, 2026
Olympian Kristi Yamaguchi, Heller Jewelers Expand ‘Always Dream’ CollectionThe jewelry collection supports Yamaguchi’s Always Dream foundation, which provides reading and educational resources to families in need.
Events & AwardsOct 30, 2026
Illuminating Carved Paraiba Pendant, Suite of Moonstones Wow at Spectrum AwardsSpectrum’s “Best of Show” honors went to a 101-carat Paraiba carved to look like Medusa that has a magnet-activated LED light.
TrendsOct 30, 2026
Edina Kiss’ Pendants Say ‘Eye’m Watching You’Our Halloween Pieces of the Week are four “Eye” pendants, each set with colorful gemstones.
MajorsOct 30, 2026
The RealReal Hires Former eBay Exec as New Chief Merchandising OfficerAlexis Hoopes expanded eBay’s “Authenticity Guarantee” program during her tenure.
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington StateThe Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.
TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
