CollectionsMay 05, 2021
Dana Bronfman Introduces Bridal OfferingsEditorsMay 10, 2021
GiGi Ferranti’s Graffiti-Inspired Collection Wows
The Brooklyn-based designer just took initial and heart pendants to a whole new level.
The new GiGi Ferranti collection is an elevated take on classic heart and initial pendants.
There’s something about Gina Ferranti’s jewelry that just feels like home.
It could be our shared backgrounds, a topic I touched on when I covered her candy-colored dream of a collection, Portofino.
Ferranti and I are both Italian-American women from southern Brooklyn, just a stone’s throw from each other.
Scrolling through Instagram a while back, I stumbled upon a familiar face from my high school homeroom, who turned out to be her niece, modeling her jewelry.
“What a funny coincidence,” I thought to myself, but the jewelry world is a small one and so is Brooklyn.
Her latest model? Another woman from my graduating high school class.
Though we were more acquaintances than friends, I recognized her right away. We were co-stars back in our high school drama days.
She looks as lovely as ever and adds a gorgeous Brooklyn edge to the photos.
Maybe it is just a coincidence, or maybe it’s the universe aligning, but I had to cover this collection.
The new GiGi Ferranti Graffito capsule collection is edgy and fun, colorful and bright.
It has all the hallmarks of Ferranti’s jewelry, from its bold, architectural designs to its subtle nods to her Italian heritage and Brooklyn background.
The pieces draw inspiration from the historic frescoes in Pompeii and New York City’s graffiti murals.
“It’s a modern version of the Pompeii etchings on the wall,” Ferranti said.
Ferranti used the singular “graffito” to refer to both individualism in art and the stand-alone initials seen in the collection.
A set of Graffito initial pendants ($1,700 for colored gemstones, $2,100 for diamonds)
Graffiti artists have developed myriad styles, but Ferranti chose the “blockbuster” style, which incorporates bold, block letters.
Style-wise, this year is going to be all about boldness and confidence, with a little of that quarantine casual mixed in, said Ferranti.
She recommends pairing the pendants with a comfy sweatsuit and trendy sneakers or oversized jeans and a fitted blazer. The pendants add the perfect pop of color to a neutral palette.
Initial jewelry is all the rage, with designers like Brent Neale and Marla Aaron throwing their bedazzled hats in the ring.
If you’ve seen one heart/initial pendant, you’ve seen them all, right? Wrong.
But you do have to come up with something pretty spectacular to stand out from the crowd, and Ferranti has done just that.
The charm pendants are set with ombré gemstones, hand-chosen to give the appearance of spray paint.
Available in 14-karat yellow or white gold, the initial pendants come in a blue and purple version, set with sapphires and amethyst, a green version in varying hues of tsavorite garnet, and a pink and orange sapphire version.
There is also a white diamond style available if opting for a more classic look.
Perfect for layering, the pendants can be sold with or without a 16-inch paperclip chain.
Each piece is crafted in New York City.
Ferranti has an affinity for heart jewelry, adding at least one per year to a collection, she said.
She takes the typical heart pendant up a notch, using a slightly askew, edgy heart shape.
It’s available in 14-karat yellow or white gold in the same color schemes as the initial pendants.
Her personal favorites in the collection are the orange-pink heart and the initial pendant in the blue-purple tones, which she says is especially easy to pair with denim.
The orange-pink pendants are a standout to me, each color blending into the next as seamlessly as a summer sunset.
Ferranti was fresh from a trunk show at London Jewelers when we caught up with each other.
The collection has been well-received, she said, with the heart pendants in particular resonating with her more mature clientele.
“We were having fun just figuring out how to wear it.”
The pendants are sold on their own, with a paperclip chain add-on available, though some customers have been adding them onto their existing charm bracelets.
It’s been so well-received that Ferranti is expanding the collection, slowly adding in new pieces.
“It’s going to be expanding beyond initials because the look is really what people are loving.”
There may be some hoop earrings on the horizon, she said, an addition I’d especially love to see.
Looking ahead, there’s another small capsule collection in the works, expected to be launched around the holidays.
“I don’t want to give away the name, but I will tell you that it will be something in a holiday price range and something that any age group can definitely wear.”
As someone who admires Ferranti’s jewelry from afar, I’m thrilled to hear this.
To keep the price under the $1,200 mark, she will be going heavy on the sapphires, though more expensive diamond versions will be available.
For this upcoming collection, Ferranti is trying the direct-to-consumer model, selling exclusively on her website.
I will be checking back in to see what dazzling designs Ferranti comes up with next, so stay tuned for that!
The Graffito capsule collection is available at London Jewelers, SoHo Gems, and online.
Editors' Picks
Sponsored by
More on Editors
The Latest
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
TrendsFeb 06, 2026
Margot Robbie, Jacob Elordi Wear Matching Cece Jewellery Signet RingsOur Piece of the Week picks are these bespoke rings the “Wuthering Heights” stars have been spotted wearing during the film’s press tour.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
MajorsFeb 05, 2026
Pandora to Begin Selling Platinum-Plated JewelryThe introduction of platinum plating will reduce its reliance on silver amid volatile price swings, said Pandora.
Weekly QuizFeb 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
MajorsFeb 04, 2026
What Designers Should Know About Saks Global’s BankruptcyFrom how to get an invoice paid to getting merchandise returned, JVC’s Sara Yood answers some complex questions.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
