Collections

Dana Bronfman Introduces Bridal Offerings

CollectionsMay 05, 2021

Dana Bronfman Introduces Bridal Offerings

It’s full of Fairmined gold, vintage and antique stones, and responsibly sourced opals, sapphires, and emeralds.

Dana Bronfman’s “Light Blue Long Hex Sapphire Steps Ring” in 18-karat Fairmined yellow gold with vintage 3.57-carat sapphire center stone and 0.02 carats diamond accents is from the designer’s new bridal collection ($9,080).
New York—Dana Bronfman’s newest collection is a tribute to modern love. 

The designer’s first bridal collection, “Love,” combines signature motifs like hammered gold and a unique pronged bezel setting with core brand values like responsible gem sourcing and recycled materials. 

New York City-based Bronfman took her time to develop and release her thoughtful, dedicated bridal selection and knew the moment was right as more and more couples approached her for custom engagement ring and wedding band commissions.  

“Earlier in my career, I felt it was risky to invest in big diamonds and didn’t know how I would do a responsibly-sourced bridal collection with the lack of traceability in diamonds,” she explained. 

“Over time, I developed relationships with dealers who I could have honest conversations with, and ultimately, I found a solution in vintage and antique diamonds and sapphires, contemporary sapphires from Montana and Australia, Muzo emeralds as well as Fairmined gold. Ethics and sustainability matter to me as well as to my customer.”

 Related stories will be right here … 
The one-of-a-kind stones Bronfman sourced for the collection’s release informed many of the designs. 

The vintage light blue, long, hexagonal sapphire pictured at top of article, which is Bronfman’s favorite from the “Love” range, inspired a graduated staircase design, representative of the many steps of a couple’s journey. 

“I was inspired by the stones I fell in love with for this collection as well as the idea of love and marriage being a journey, not a destination,” Bronfman said. 

Bronfman will modify her bridal designs so clients can incorporate a stone of their choosing or an heirloom stone. 


The textural, hammered gold finish featured in much of the Dana Bronfman core collection is not only on-brand for the bridal range, but practical, too.

She noted, “It reflects the light beautifully and also is very difficult to scratch, which is something worth considering for a ring someone wears daily.”

The collection features solitaires, three-stone styles, a variety of Bronfman’s take on an eternity band featuring spaced-out stones, and lots of thick gold styles.

Some rings give the illusion of a stack and are based on Bronfman’s “Agra Band” from previous collections, which was inspired by the bold architecture seen on a trip to India.

One style that’s completely new is the “Petal Setting,” inspired by a tulip, which was Bronfman’s late mother’s favorite flower.

Petal-Set Solitaire Hammered Ring in 18-karat Fairmined palladium white gold and 0.99-carat old European cut diamond ($12,550)
Petal-Set Solitaire Hammered Ring in 18-karat Fairmined palladium white gold and 0.99-carat old European cut diamond ($12,550)

“It is not only a nod to her,” said the designer, “but my bonus mother who raised me and is a passionate gardener and environmentalist, who I learned from and credit for many of my values today.

“This style speaks to the intergenerational aspect of jewelry, and celebrates all forms of love and family, from the ones you are born with to the people and partners you choose. These flowers in love never die, and I believe that love never truly dies, but just transforms.”

Available now on the designer’s website, the collection starts at approximately $1,050 for a thin “Classic Hammered Band” in 18-karat yellow Fairmined gold, available in a shiny, matte or hammered finish. 

Most of the collection is priced in the $3,000 to $15,000 range. 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

Supplier BulletinMay 26, 2022
Extraordinary Italian Jewelry at JCK and COUTURE

Sponsored by Italian Trade Agency

SourcingMay 26, 2022
Q&A: Deciphering De Beers’ Blockchain Platform

David Prager virtually sat down with Editor-in-Chief Michelle Graff to answer questions about the rollout of Tracr at scale.

AuctionsMay 26, 2022
Bonhams New York Jewels Auction Is a White Glove Sale

Jewelry and objects belonging to Bette Midler, heiress Hélène Irwin Crocker Fagan, and Lady Sylvia Ashley were among the highlights.

Brought to you by
Dive into GIA’s Pearl Expertise

When it comes to knowing the identity and quality of your pearls, count on GIA as your independent pearl experts.

FinancialsMay 26, 2022
Movado Posts Record Q1 Sales Despite ‘Challenging’ US Market

The company opted not to raise its fiscal guidance, citing a slowdown in the U.S. market as a key reason.

Weekly QuizMay 26, 2022
This Week’s Quiz
Test your knowledge of the latest jewelry news with this quick test.
Take the Quiz
TechnologyMay 26, 2022
State of Retail: The Pros and Cons of 4 Jewelry-Selling Platforms

From “old-school” eBay to new kid on the block 1stDibs, we asked jewelers about their experiences selling jewelry in non-traditional places.

Policies & IssuesMay 26, 2022
Barbara Wheat Named Executive Director of Ethical Metalsmiths

She has nearly 30 years’ experience in the gem and jewelry industry and a background in nonprofit management.

Brought to you by
A.I. Grading is Changing Conversations at the Retail Counter

Advanced technology levels the playing field, helping jewelers give customers what they want.

EditorsMay 25, 2022
7 Standout Tiaras in Sotheby’s Platinum Jubilee Exhibition

Senior Editor Brecken Branstrator chooses the pieces she’d most want to see in person.

MajorsMay 25, 2022
Anne Hathaway Is Bulgari’s Newest Ambassador

The actress joins Zendaya and others in a new advertising campaign.

IndependentsMay 25, 2022
The Mexican Shack to Close After 47 Years

Owner Steve Delzio shares his thoughts on retirement after nearly five decades in the jewelry industry.

IndependentsMay 25, 2022
Designer Theo Fennell Has Written a Memoir

“I Fear for This Boy” takes readers through the ups and downs of his business and is available for pre-order now.

IndependentsMay 25, 2022
MVEye, Wedding Report Partner on New Jewelry Research Platform

“Today’s Wedding Jewelry Consumer” shares data about engagement ring market size, lab-grown and natural diamonds, and more.

ColumnistsMay 24, 2022
The PR Adviser: 10 Questions to Contemplate

Columnist Lilian Raji wants to walk you through the customer journey. But first, she’d like you to answer a few questions.

Events & AwardsMay 24, 2022
8 Gold Jewelry Designers Unveil New Platinum Designs

Several Couture brands have partnered with Platinum Guild International ahead of the jewelry trade show.

Lab-GrownMay 24, 2022
Kendra Scott Unveils Lab-Grown Engagement Ring Collection

The jewelry company is moving into bridal just a month after branching out into the watch world.

SourcingMay 24, 2022
State of the Diamond Industry: Where Does Supply Go From Here?

The 2008 economic crisis, COVID-19, and sanctions on Russian goods have set the stage for an interesting decade for natural diamond supply.

Events & AwardsMay 24, 2022
WJA to Host Diversity Keynote at New Las Vegas Breakfast Event

The Generating Community Impact fundraiser on June 11 will feature Karine Bah Tahé of Blue Level Training.

WatchesMay 23, 2022
Steven Kaiser, Watch Industry Veteran and Beloved Mentor, Dies at 68

Kaiser, whose illustrious career spanned decades, died suddenly on Friday.

IndependentsMay 23, 2022
Long’s Jewelers to Open New Location

The family-owned jeweler is relocating its Braintree, Massachusetts, store to a new space.

IndependentsMay 23, 2022
Luxury Goods Veteran Olivier Stip Joins Chicago Jeweler CD Peacock

He will step into the retailer’s newly created role of chief development officer.

GradingMay 23, 2022
Gem-A Launches Digital Entry-Level Gemology Course

GemIntro is meant to give a broad introduction to gems and gemology.

Recorded WebinarsMay 20, 2022
Watch: Responsible Sourcing and the Gold Supply Chain

Three industry experts discuss “recycled” gold vs. mined, their challenges and benefits, and how jewelers can navigate the area.

FinancialsMay 20, 2022
Richemont’s 2022 Jewelry Sales in the Americas Nearly Double

Cartier, Van Cleef & Arpels, and Buccellati put on stellar performances.

AuctionsMay 20, 2022
Piece of the Week: ‘Birds in Flight’ by Oscar Heyman

The New York jeweler made this incredible, colorful Art Deco bracelet featuring tropical birds in 1927.

SurveysMay 19, 2022
5 Predictions for Jewelry Retail in the Second Half of 2022

From a slowdown in sales growth to rising costs, Fruchtman Marketing outlines its expectations for the second half of the year.

MajorsMay 19, 2022
As It Nears 75, Here’s How Grandview Klein Stays Competitive

Once a part of Julius Klein Group, the diamond company combines its direct supply and cutting expertise with a keen eye to the future.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy