The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Diamond Producers Association Appoints New CMO
The DPA, which works to boost mined diamond demand worldwide, has hired marketing expert Deborah Marquardt as its chief marketing officer.
New York--The Diamond Producers Association announced that it has appointed Deborah Marquardt as chief marketing officer.
She will report directly to DPA CEO Jean-Marc Lieberherr.
In her new role, Marquardt will lead all U.S. activities for the DPA, with a focus on integrated marketing and media initiatives. She and her team will work closely with the U.S. diamond and jewelry industry, as well as the media, to promote the diamond category with consumers.
She replaces Sally Morrison, who left the DPA in the spring to work for Gemfields.
Marquardt joins the association with years of experience in strategic marketing to millennials, most recently serving as vice president and general manager of Time Inc.’s Style Network, leading the digital product businesses across the beauty and fashion categories to attract young, affluent readers.
Prior to Time Inc., Marquardt spent 10 years at L’Oreal USA, leading media and integrated marketing/communications teams for such brands as Maybelline New York and Garnier.
She also has been recognized by international newsletter The Delaney Report as the Corporate Media Executive of the Year and both an AdAge Media Maven and an Advertising Working Mother of the Year.
“The addition of Deborah strengthens our leadership team at a pivotal time for the DPA,” Lieberherr said. “Her deep expertise in integrated, content-driven programs aimed at millennials, as well as cross-platform and social media, are critical to spearheading the launch of ‘Real is Rare,’ the DPA’s new category marketing platform.”
The DPA will debut the “Real is Rare” marketing campaign this fall, with an initial focus on digital and social media channels.
The Latest
Looking ahead, the retailer said it sees “enormous potential” in Roberto Coin’s ability to boost its branded jewelry business.
Jewelry trade show veterans share strategies for engaging buyers, managing your time effectively, and packing the right shoes.
Despite the rising prices, consumers continue to seek out the precious metal.
This little guy’s name is Ricky and he just sold for more than $200,000 at Sotheby’s Geneva jewelry auction.
Though its website has been down for a week, Christie’s proceeded with its jewelry and watch auctions on May 13-14, bringing in nearly $80 million.
Despite the absence of “The Allnatt,” Sotheby’s Geneva jewelry auction totaled $34 million, with 90 percent of lots sold.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Lilian Raji gives advice to designers on how to make the most of great publicity opportunities.
Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.