The announcement coincided with its full-year results, with growth driven by its jewelry brands.
Walters Faith Jewelry Campaign Features Women of All Ages
The design duo behind the brand has tapped an array of powerful influencers to show the timelessness of fine jewelry.
New York--Walters Faith wants to make fine jewelry that women from every generation can wear.
Their “I Am” ad campaign features five women ranging in age from their 20’s to their 60’s sporting Walters Faith’s pieces in striking black and white photographs shot by Ben Rosser.
Each of the women highlighted is a tastemaker in her various industry. The campaign includes fashion industry executive Susan Sokol, in her 60’s, Special Events Director Suzanne Leeds, in her 50’s, beauty guru Olivia Chantecaille, in her 40’s, Harper’s Bazaar Accessories Editor Amanda Weiner Alagem, in her 30’s, and model and DJ Pamela Katz, in her 20’s.
The photographs showcase the ways in which different generations can style the jewelry to their own tastes.
Walters Faith, which is a combination of the designers’ middle names, is the line from Mollie Good and Stephanie Abramow launched in 2013.
“The "I Am" campaign was created to convey how our jewelry is not only timeless but it can be worn so effortlessly by women across all generations. This campaign was our way to communicate that message,” the designers said.
Good is a trained metalsmith and designer, educated at the University of Michigan and the Gemological Institute of America. She honed her skills at Fred Leighton and Kwiat, and previously designed fine and bespoke jewelry under her own name.
Her business partner, Stephanie Abramow, is a Graduate Gemologist and holds a business degree from Cornell University.
Walters Faith focuses on bold, timeless design motifs in 18-karat rose and white gold, sterling silver and diamonds. Their current offerings retail from $155 to $12,460.
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