The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Dominion Diamond bringing back CanadaMark
During the Las Vegas jewelry shows, Dominion Diamond Corp. will relaunch the CanadaMark diamond hallmark program, a branding program that marks stones as being of Canadian origin.
Toronto--During the Las Vegas jewelry shows, Dominion Diamond Corp. will relaunch the CanadaMark diamond hallmark program, a branding program that marks stones as being of Canadian origin.
BHP Billiton Diamonds originally launched CanadaMark in 2003. Dominion acquired the program when it finalized its purchase of the Ekati Diamond Mine from BHP Billiton last year, as BHP Billiton opted to bow out of the diamond mining business.
RELATED CONTENT: Dominion completes Ekati purchase
The program provides assurance through an independently audited process that a polished diamond originated in Canada. According to Dominion, every CanadaMark diamond is responsibly mined in the Northwest Territories, is 100 percent natural and untreated, and is tracked through every step from country of origin to polished stone and cut under strict quality standards.
All CanadaMark diamonds are laser inscribed with the CanadaMark logo and a unique serial number, and each diamond is accompanied by a certificate card.
The company said that it believes the program is poised to benefit in today’s consumer market, where buyers are increasingly interested in the origin of their purchases.
Dominion will officially re-introduce the program to the trade at booth S10156 at JCK Las Vegas, which begins Friday and continues through Monday at Mandalay Bay Hotel & Casino. It will raise awareness of the program with increased marketing activity to the diamond trade over the next two years.
Dominion also noted that an online business-to-business trading platform is in development, which will allow diamond jewelry wholesalers and retailers to easily source polished diamonds from approved CanadaMark manufacturers.
Dominion Diamond Corp., which owned Harry Winston until it sold the brand and its stores to Swatch Group in 2013, has ownership interests in two diamond producing mines. The company has an 80 percent stake in the Ekati diamond mine as well as a 59 percent interest in the surrounding areas containing additional resources, and a 40 percent ownership of the Diavik mine.
However, the company notes that CanadaMark is available to any Canadian diamond production that meets the necessary criteria.
“The CanadaMark program represents the company’s commitment to category marketing of Canadian diamonds,” said chairman and CEO Robert Gannicott. “Through this program, the company aims to highlight the long-term environmental stewardship and social responsibility of the Canadian diamond mining industry, which ultimately will help achieve the highest prices for the company’s diamond production.”
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.