While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Endless Launches In-Store Promo to See JLo
The jewelry brand is holding a retail-centric sweepstakes in the U.S. giving fans the chance to see the Endless ambassador’s Las Vegas show.
Ft. Lauderdale, Fla.--A number of lucky fans will get the chance to see the face of Endless Jewelry, Jennifer Lopez, in person.
The jewelry brand has launched a retail-centric sweepstakes in the United States, inviting fans over the age of 21 in to visit participating Endless retailers to enter a contest to see the Endless ambassador and co-designer’s “All I Have” show at Planet Hollywood Resort & Casino in Las Vegas.
The grand prize package, which will go to seven shoppers, features a round trip coach-class airfare for two, a two-night hotel stay, an Endless Jewelry VIP pre-show party and two tickets to Lopez’s show on June 3.
Endless also will give a total of 14 performance-based rewards to regional brand ambassadors and retailers. The top seven regional brand ambassadors will win the grand prize and a Jennifer Lopez bracelet while the top seven regional dealers will win a $200 gift card and two tickets to Lopez’s Las Vegas show.
The sweepstakes will run through May 1, with winners being randomly selected and announced eight days later.
Lopez is not only the face of the Endless brand but also designs her own line. The current JLo collection includes the 3-String Double wrap leather bracelet in two new colors--teal metallic and pink metallic.
“We are so excited to have Jennifer Lopez be part of the Endless family,” said Matt Carlozzi, CEO Endless Jewelry USA. “She brings a feminine edge, color and style to her Endless Collection as well as to her show in Las Vegas. The chance to see her perform live will bring the essence of Endless to life for lucky fans.”
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