ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire BrandsWhy do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
IndependentsMay 14, 2018
Wendy Brandes Debuts Jewelry Loan Program for Retailers
Launching at the Couture show this year, the concierge service allows select stores the ability to borrow one-of-a-kind pieces to show to their clients.
Wendy Brandes will be exhibiting at Couture this year, where she will offer select retailers a new concierge service.
New York—In the decade-plus since she launched her namesake brand, Wendy Brandes has witnessed a great deal of change in fine jewelry retail.
From consignment to online shopping, pressure has increased on retailers and designers alike.
Now, Brandes has developed a new approach to business she feels will be easier for all parties involved: a concierge service that will allow retailers to order her one-of-a-kind pieces on loan for a two-week period to show their clientele.
If a piece sells, the retailer will add their typical mark-up; if a customer passes, the retailer can simply return it.
In a press release, Brandes explained she was inspired to create the concierge service after exhibiting at the 2016 JCK Luxury show; buyers were attracted to Brandes’ one-of-a-kind pieces but were hesitant to commit to them.
The concierge service allows retailers to select pieces specifically for their clients and show them in an intimate, one-on-one setting without any financial strings attached, giving customers access to Wendy Brandes—and her most creative and labor intensive pieces—that might not have known the brand otherwise.
“My customers know me personally,” Brandes said. “They’ve followed my blog for 10-plus years; they tweet with me until 3 a.m., and they call upon me to make some of their most emotionally significant jewelry dreams come true, like their engagement rings or wedding bands. I want to partner with retailers who have the same level of closeness with their customers. And for those who don’t have that level of authenticity yet, I want to help them create it by giving them the tools to make those connections.
She added, “We encourage our partners to keep tabs on birthdays, anniversaries and other momentous occasions in their customers’ lives. When the time comes, treat them to a glass of champagne and a one-on-one try-on of something they truly can’t get anywhere else.”
Brandes soft-launched the service in 2017 to a few retailers: Hummingbird Jewelers in Rhinebeck, New York; Steve Quick Jeweler in Chicago, Illinois; and Alexander Jewelers in Columbus, Ohio.
Alexander Jewelers’ store manager, Shane Hampton, discovered Brandes on the Couture show’s website and subsequently ordered eight one-of-a-kind pieces on loan to show a client.
Hampton said, “Alexanders Jewelers was founded with the guiding principles of exclusive individualism, and the Wendy Brandes brand fits those principles exactly. We could not be more excited to introduce the Midwest to her
Editors' Picks
Sponsored by
innovative and ground-breaking, one-of-a-kind designs.”
Brandes is rolling out the service officially this spring at the Couture show, where she will be exhibiting.
As the program develops, Eryn Patton-Decker, the company’s head of brand development, said, “We are keeping a tight list of partners because exclusivity is what has always driven our brand. Our customers outside of New York City are looking for our signature details, like hidden diamonds and secret compartments, as well as an uncommon level of workmanship. And we’re ready to work with retailers to bring it to them, with Couture being the ideal place to make new connections across the country.”
Brandes is rolling out the service officially this spring at the Couture show, where she will be exhibiting.
As the program develops, Eryn Patton-Decker, the company’s head of brand development, said, “We are keeping a tight list of partners because exclusivity is what has always driven our brand. Our customers outside of New York City are looking for our signature details, like hidden diamonds and secret compartments, as well as an uncommon level of workmanship. And we’re ready to work with retailers to bring it to them, with Couture being the ideal place to make new connections across the country.”
More on Independents
The Latest
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips GenevaThe “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
Events & AwardsMay 15, 2024
See Who’s in JA’s 2024 ‘20 Under 40’ ClassThe annual list recognizes young professionals making an impact in jewelry retail.
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.Despite the rising prices, consumers continue to seek out the precious metal.
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1 While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Weekly QuizMay 09, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to AuctionChristie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignThe ad aims to position platinum jewelry as ideal for everyday wear.
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal OfferingsRetailers can customize and print the appraisal brochures from their store.
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed The site has been down since Thursday evening, just ahead of its spring auctions.
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | HindmanThe late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ NecklaceAs a token of womanhood, this necklace depicts when Venus was born from the sea.
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up CoutureThe six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
