ColumnistsMay 15, 2024
Squirrel Spotting: Why Retailers Struggle to Fire BrandsWhy do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
IndependentsNov 20, 2018
Day’s Jewelers Opens First Freestanding Store
The independently owned chain’s newest addition in Nashua, New Hampshire is its eighth overall.
Day’s Jewelers eighth store in Nashua, New Hampshire is its first freestanding location.
Waterville, Maine—Day’s Jewelers expanded its retail presence this month with a store in New Hampshire, the company’s second in the state and eighth overall.
The latest addition to the family-owned chain is in Nashua; its sister New Hampshire store is in Manchester and its other six locations are in Maine.
The Nashua branch is unique to Day’s because it’s the company’s first freestanding location and was designed from the ground up to reflect the company’s style and way of business.
Design features include copper trim on the exterior and a large glass entrance.
“Shopping for jewelry and gemstones should be fun, exciting and non-intimidating,” Day’s President and co-owner Jeff Corey said. “We designed this store to provide an enjoyable experience for our customers. Day’s is a family jewelry store where mom, dad, kids and even the family dog will feel welcome and comfortable.”
Exemplifying this attitude is the store’s dedicated children’s play area, as well as a refreshment and lounge area.
There is also a repair and design center where clients can watch goldsmith and designer Julio Lopez, a 40-year industry veteran, and his team at work in the service department, which even includes services like a computer engraving system for glass and metal, laser technology, and minor watch repairs and battery replacement.
Valentin Sierra, a 12-year Day’s veteran who has previously managed two other store locations, is the Nashua store manager.
Joseph Corey, vice president of store operations, said: “Uncompromising service has been the backbone of Day’s Jewelers for over 100 years. I was very careful to select highly experienced professionals, who truly care about people, to serve guests in our Nashua store.”
RELATED CONTENT: 50 Jewelers/50 States: MaineThe store will carry unique, one-of-a-kind pieces as well as a wide selection of diamond and colored gemstone jewelry and the basics, including moderately priced fashion jewelry in sterling silver and gold.
The retailer is also the exclusive jeweler for De Beers’ Forevermark diamond brand in Maine and New Hampshire.
Day’s, which was established in 1914 in Portland, Maine and is headquartered in Waterville, said the majority of the 150 people who helped construct the store’s exterior and interior are from the southern New Hampshire area where the Nashua store is located.
Fulcrum Associates out of Amherst, New Hampshire was the general contractor, with assistance from Ouellet Construction out of Brunswick, Maine.
Editors' Picks
Sponsored by
More on Independents
The Latest
AuctionsMay 15, 2024
Red Diamond Breaks Records at Phillips GenevaThe “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
Events & AwardsMay 15, 2024
See Who’s in JA’s 2024 ‘20 Under 40’ ClassThe annual list recognizes young professionals making an impact in jewelry retail.
Brought to you by
Record Gold Prices Have Consumers Undeterred. Here’s Why.Despite the rising prices, consumers continue to seek out the precious metal.
FinancialsMay 15, 2024
Brilliant Earth’s Sales Fall Flat in Q1 While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
Weekly QuizMay 09, 2024
This Week’s QuizTest your jewelry news knowledge by answering these seven questions.
SourcingMay 14, 2024
Anglo American Confirms It Is Looking to Sell De Beers The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
AuctionsMay 14, 2024
2 Huge Yellow Diamonds Are Heading to AuctionChristie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
Brought to you by
From Registration to Return: 10 Tips to Protect You Before, During and After a TradeshowTradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignThe ad aims to position platinum jewelry as ideal for everyday wear.
GradingMay 14, 2024
Instappraise Adds Trifold Brochure to Appraisal OfferingsRetailers can customize and print the appraisal brochures from their store.
Lab-GrownMay 13, 2024
Lab-Grown Diamond Brand Lightbox Cuts Prices by 25 to 40%The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
TechnologyMay 13, 2024
Christie’s Website Brought Down by Hackers, Watch Auction Postponed The site has been down since Thursday evening, just ahead of its spring auctions.
AuctionsMay 13, 2024
Madeleine Albright’s Jewelry, Pins a White-Glove Sale at Freeman’s | HindmanThe late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
IndependentsMay 10, 2024
Frank Adams Jewelers Names New CEOKimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
CollectionsMay 10, 2024
Piece of the Week: Carina Hardy’s ‘Birth of Venus’ NecklaceAs a token of womanhood, this necklace depicts when Venus was born from the sea.
MajorsMay 09, 2024
Watches of Switzerland Pays $130M for Roberto Coin Inc.The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
TrendsMay 09, 2024
Amanda’s Style File: Shine Bright, Moms Show your mother some love with a piece of fine jewelry.
IndependentsMay 09, 2024
Kyle Edward Fine Jewelry to Close Salisbury StoreThe company’s Easton location will remain open.
MajorsMay 09, 2024
JBT Elects New ChairmanBrian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Supplier BulletinMay 08, 2024
Fusing Past and Present at the Las Vegas Antique Jewelry & Watch ShowSponsored by the Las Vegas Antique Jewelry and Watch Show
EditorsMay 07, 2024
Q&A: Author Vikki Tobak on the ‘Ice-Cold’ ExhibitionTobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
EditorsMay 07, 2024
10 On-Theme Looks from the 2024 Met GalaStars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
IndependentsMay 07, 2024
112-Year-Old New Orleans Business Popping Up in Aspen M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
MajorsMay 07, 2024
Richemont Acquires Italian Jeweler VhernierThe branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
CollectionsMay 07, 2024
These ‘Luminaries’ Are Set to Light Up CoutureThe six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
AuctionsMay 07, 2024
Sotheby’s to Auction Sylvester Stallone’s WatchesThe highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
CollectionsMay 07, 2024
Phillip Gavriel Pays Tribute to Venice With New CollectionThe “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
