The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Estate Jewelry Sales are Climbing, Survey Finds
It’s not shocking, given the resurgence in appreciation for the past as well as millennials’ penchant for unique pieces.
New York--Estate jewelry sales are climbing, National Jeweler/Jewelers of America’s latest Product Pulse poll found.
The survey was fielded between Nov. 16 and Dec. 2. A total of 244 people responded.
Among respondents, 193 identified themselves as retailers and, of those, 110, or 58 percent, said they sold estate jewelry in their stores. (Estate jewelry encompasses all previously owned jewelry, whether it is antique--meaning 100 years old or older--or vintage, meaning less than 100 years old.)
The 110 jewelers who said they sell estate jewelry were then asked a series of questions regarding sales trends, margin, sourcing and customer preferences regarding time periods.
What the survey found is that in addition to being an area of sales growth, estate jewelry brings strong margins for jewelers.
A total of 89 percent of respondents said that estate jewelry sales have increased as a percentage of overall sales (47 percent) or at least stayed the same (42 percent) in recent years.
And, overall gross margin on estate jewelry sales is 41 percent or higher for nearly 60 percent of jewelers surveyed.
RELATED CONTENT: The History Behind … Art Deco
When asked where they get their estate jewelry, the majority of survey-takers wrote in some variation of “over the counter,” either from existing customers or members of the public who walk into their stores. The buying was a mix of consignment and outright purchasing.
“People just walk in our store to sell their items,” one jeweler wrote. “Our website lets people know that we buy their jewelry, but we have been doing this for over 100 years so the public already knows and refers friends to our store.”
Very few reported that they get estate jewelry via auction.
When asked what particular era their customers favored most, a number of respondents said there is not one time period that outsells the others in their stores.
For those who did cite a specific era, Art Deco, which one respondent described as being “so wearable,” and Victorian, which the same jeweler described as “romantic and plentiful,” were the two of the most popular responses.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.