The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Amazon moves record number of units on ‘Prime Day’
But the e-tailer isn’t being specific about the dollar amount of merchandise sold, and the reaction on social media was less than favorable.
Seattle--Call it Amazon’s attempt to have a “Christmas in July”-type event without calling it that, a chance to sell off unwanted merchandise at low prices during a time of year when business generally is slow for retailers.
Or, call it what Amazon did: “Prime Day,” a global shopping event said to offer more deals than Black Friday to Prime members, those Amazon shoppers who pay $99 a year for free shipping and other benefits. (Amazon regularly offers a 30-day free trial membership to Prime, which means those who were not already members could shop on Prime Day too.)
Amazon said Thursday that it sold more units on Prime Day, which took place Wednesday, than its biggest Black Friday ever, moving 34.4 million items, or 398 items per second.
Products highlighted as being particularly hot sellers included 51,000 Bose headphones, compared to just eight the previous Wednesday, and 12,000 copies of the Fifty Shades of Grey Blu-ray DVD (unrated version, naturally), compared to 121 last Wednesday. No jewelry was included on the list.
While Amazon also said that Prime Day was a “great savings day,” one thing it did not say was exactly how much money it made during its day-long sales event Wednesday. And the e-tailer also faced a lot of online criticism about its mid-summer sales event.
Using the hashtag #PrimeDay or even #PrimeDayFail, people took to Twitter to voice their unhappiness with the sale. The much-maligned shopping day even spawned a Twitter account, @PrimeDayFail.
Many people tweeted about the quality and selection of goods offered, with some likening Prime Day to a garage or yard sale or Craigslist.
And of course...#PrimeDay was the equivalent of a warehouse garage sale. https://t.co/IEChKt0eDN
— Eric Park (@ericpark94) July 16, 2015
The marketing for #PrimeDay was on point. The sale itself was much like a yard sale full of overpriced family heirlooms.
— Jacqueline Susmann (@JackieSusmann) July 16, 2015
Specific mentions of jewelry and Prime Day on Twitter were along the same lines, with users describing the pieces Amazon offered on Prime Day as “cheap” and “ugly” or “cheesy.” One Twitter user, @ImNotTHATAndyKim, actually suggested that Prime Day would have been a good place for jewelry store owners to buy stock for their stores.
If I owned a jewelry store, I could probably stock up inventory for the next 5 years from #primeday
— Im not THAT Andy Kim (@andykim)
Amazon did not reply when asked specifically about the negative feedback but in a company news release, Amazon Prime Vice President Greg Greeley said the online retailer would “definitely” have another Prime Day.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.