After a few years in hipster-centric Brooklyn, I became well accustomed to ironic forms of fashion. One Bedford Avenue sighting that epitomized the trend in jewelry: a gold-plated retainer swinging as a pendant from a chain. Yes, that’s right, a retainer, like the kind you wear post braces.


But when it comes to Williamsburg's most famous street, the accessory of choice is the mustache.


While men, natch, make up the primary bearers, Los Angeles-based Rachael White, the designer behind Demitasse, has created a cheeky line of mustache jewelry that allows the ladies to dip into the facial hair fad.


UrbanDemistache Actresses Tina Fey, Isla Fisher and Lindsay Lohan have been spotted wearing the brand's pendants since the line's 2008 launch, but celebrity followers and even aesthetics aside, there's a new reason to wear them. Proceeds of sales from the "Urban Demistache" collection will benefit Movember, a global campaign that creates awareness around men's health issues and raises funds for prostate cancer research and treatment.


Pave diamond Demistache necklaces will be auctioned off at an October launch event, and $8.00 from the sale of each Urban Demistache piece purchased during the months of November and December will be donated to the cause. Crafted from base metals in rose, brass, gunmetal and silver colorways, the Urban Demistache pieces retail from $38 to $98.


UrbanDemistacherosery So, would you wear one? After conducting an informal poll, I found that a fair amount of the ladies I know would. As one friend put it, "Sure, mustaches look like seagulls."


To see more, visit Demitasse online, or to read about Movember, click here.



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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.