TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorTrendsMar 09, 2026
Jake Gyllenhaal Is Bulgari’s Latest Ambassador
Bulgari named Gyllenhaal as its brand ambassador for his embodiment of artistic depth, intellectual curiosity, and warmth.
BAFTA Award-winning actor and Academy Award nominee Jake Gyllenhaal is Bulgari’s latest brand ambassador.
Rome—Bulgari has named Jake Gyllenhaal as its new brand ambassador.
Gyllenhaal, an actor and producer, was chosen by Bulgari because he embodies a rare combination of artistic depth, intellectual curiosity, and warmth, the brand said.
He is also a BAFTA Award-winning actor and Academy Award nominee.
“Jake represents a contemporary form of excellence rooted in integrity, empathy, and authenticity,” said Laura Burdese, deputy CEO of Bulgari.
“His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our maison. He brings depth, humanity, and purpose to everything he does.”
Gyllenhaal’s career is defined by bold choices and intellectual integrity as he has built a body of work that is recognized for its depth and cultural impact, said Bulgari.
Bulgari said it also looked to Gyllenhaal for his off-screen commitment to meaningful storytelling and his genuine engagement with people, which mirrors the jeweler’s vision of luxury as an expression of shared values, openness towards others, and enduring relationships.
“I’ve always felt close to Bulgari for the way it blends beauty with meaning, creativity with emotion,” said Gyllenhaal.
“There is a generosity in the maison’s approach—toward craftsmanship, culture, and human stories—that resonates with my values. Authenticity, to me, comes from the relationships we build and the care we bring to what we create, staying true to what really matter and to who we are.”
Last month, Bulgari also named singer, songwriter, and actress Dua Lipa as a new brand ambassador.
Related stories will be right here …
Gyllenhaal, an actor and producer, was chosen by Bulgari because he embodies a rare combination of artistic depth, intellectual curiosity, and warmth, the brand said.
He is also a BAFTA Award-winning actor and Academy Award nominee.
“Jake represents a contemporary form of excellence rooted in integrity, empathy, and authenticity,” said Laura Burdese, deputy CEO of Bulgari.
“His artistic sensitivity and his ability to create sincere connections with people reflect the very essence of our maison. He brings depth, humanity, and purpose to everything he does.”
Gyllenhaal’s career is defined by bold choices and intellectual integrity as he has built a body of work that is recognized for its depth and cultural impact, said Bulgari.
Bulgari said it also looked to Gyllenhaal for his off-screen commitment to meaningful storytelling and his genuine engagement with people, which mirrors the jeweler’s vision of luxury as an expression of shared values, openness towards others, and enduring relationships.
“I’ve always felt close to Bulgari for the way it blends beauty with meaning, creativity with emotion,” said Gyllenhaal.
“There is a generosity in the maison’s approach—toward craftsmanship, culture, and human stories—that resonates with my values. Authenticity, to me, comes from the relationships we build and the care we bring to what we create, staying true to what really matter and to who we are.”
Last month, Bulgari also named singer, songwriter, and actress Dua Lipa as a new brand ambassador.
More on Trends
The Latest
CollectionsApr 03, 2026
Taylor Swift’s ‘Elizabeth Taylor’ Video Puts Jewelry Front and CenterIconic pieces, like the Mike Todd Diamond Tiara, appear in the superstar’s new music video for her song inspired by the actress.
MajorsApr 03, 2026
Saks Global Says It Will Emerge From Bankruptcy This SummerThe luxury retailer, which went Chapter 11 in January, announced Thursday that it has secured $500 million in exit financing.
Events & AwardsApr 03, 2026
JCK Luxury, NouvelleBox Partner on New Designer BallroomThe NouvelleBox ballroom will feature independent jewelry designers, including Lene Vibe, Wyld Box Jewelry, and Kiaia Limited.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
CollectionsApr 03, 2026
Buddha Mama Brings Its ‘Moon’ Locket To DallasThe one-of-a-kind locket, our Piece of the Week, opens to reveal three hidden images to keep close to your heart.
Weekly QuizApr 02, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsApr 02, 2026
Pandora Opens New Canadian Distribution Center Amid Tariff ConcernsThe new facility was also designed to better serve its growing customer base in Canada.
GradingApr 02, 2026
GIA Debuts New Campus in TaiwanIt is the only GIA school to offer the GIA Graduate Gemologist program in Chinese.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
MajorsApr 02, 2026
DCA Launches ‘Second Spark’ Workforce InitiativeThe initiative connects veterans and parents returning to the workforce with careers in jewelry retail.
MajorsApr 02, 2026
Hoover & Strong Names New National Sales RepresentativeThe wholesale manufacturer and precious metals refiner has appointed Michael Angelo as its new national sales representative.
MajorsApr 01, 2026
Foundrae Sues Pandora for Allegedly Copying Its Medallion DesignsFoundrae also accused the jewelry giant of copying its mood board style of marketing.
AuctionsApr 01, 2026
John Jacob Astor IV’s Titanic Pocket Watch Heads to AuctionA Patek Philippe for Tiffany & Co. timepiece owned by the American businessman who died on the Titanic will be offered at Freeman's Chicago.
SurveysApr 01, 2026
Consumers’ Outlook Improves Again in MarchThe Conference Board’s Consumer Confidence Index edged up, with optimism about the present outweighing worries about the future.
IndependentsApr 01, 2026
Zachary’s Jewelers’ Constance Polamalu to Release Children’s BookThe retailer’s Zach Bear gift comes to life in “Zach Bear and the Window Necklace,” which centers on curiosity, bravery, and helping.
Events & AwardsApr 01, 2026
AGA Opens 2026 Gemological Scholarship, Research Grant ApplicationsApplications are open for the AGA Gemological Scholarship Program through May 15, and until June 2027 for the Gemological Research Grant.
ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
