The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Shake'em outta their routines
Focus grasshopper. We're a week out from the big Thanksgiving weekend, the official kickoff of the holiday retail saga. But the data and reports all tell us shoppers have begun early this year, bargain- and discount-seeking in the quest to...
Focus grasshopper. We're a week out from the big Thanksgiving weekend, the official kickoff of the holiday retail saga. But the data and reports all tell us shoppers have begun early this year, bargain- and discount-seeking in the quest to stretch their dollars.
Many retailers, including the biggest, have responded, posting specials and discounting as well as already offering incentives such as free shipping on Web purchases. Walmart is heavily advertising its site-to-store policy, where customers buy online and pick up merchandise at their local unit, free of shipping expense.
It's like we're in the earliest days of the annual salmon migration. Although the majority of fish are still in the ocean, staging for the upstream swim, there are some early arrivals already in the stream. And the keen, perceptive and focused fisherman can hook up.
The deal is knowing what bait to use. In your stores, the key is preparing your sales staff, motivating them and ensuring they keep their edge. A great way to do this is to get specific. Choose an item, whether it's a special piece you have, a high-turner or something that generates high margin—your choice.
Assemble the staff pre-opening and review it. Discuss all of its attributes: the aspects of its components and their particular quality, pricing, how to best sell it, perhaps even past successful sales with similar jewelry. You could even work with the team in devising a constellation of related products that bracket it in price in the event someone might start from the core product and upsell.
What you're doing is getting your sellers focused on the task at hand--moving a real piece of jewelry. Their minds will be focused on jewelry, and that can't be anything but good as they prepare to meet the day's traffic.
Another trick is to vary this up. If you use the same method repeatedly, it becomes routine, and it won't have the same impact on the staff's mindset. Just remember, for somebody really to notice something, for it to truly stand out, it must differ from the norm.
Keep your sales team focused but challenged, and they'll be best prepared to close.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.