The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
February Birthstone Baubles
This month celebrates the purple stone that once was considered just as valuable as rubies, emeralds and sapphires and was set in crowns for ages. Here are 7 pieces of jewelry centered on amethyst.
I love amethyst. In its purest forms it embodies the color purple, not to mention the fact that amethyst geodes can grow to be as large as a person. (I’ve been trying to figure out how to get a “me-sized” geode back to New York from Tucson since my first trip to the gem shows.)
Amethyst is sought after now for jewelry because it’s so affordable and can be found in such large sizes. But, before large quantities were discovered, amethyst was considered to be equal in value to rubies, emeralds and sapphires. For ages, the finest stones were set in religious jewels and royal crown jewels, according to the GIA’s Gem Encyclopedia.
The encyclopedia also mentioned something else that I thought was interesting—because of amethyst’s wine-like color, Greeks associated the stone with Bacchus, the god of wine, and thereby thought wearing amethyst prevented drunkenness.
According to other lore, amethyst was believed to keep its wearer clear-headed and quick-witted.
Whether or not people find any of this to be true, I’m glad we can celebrate the purple stone all month.
Here are seven pieces of amethyst jewelry for our February babies.
Anzie’s Boheme Dew Drop bracelet features round amethyst beads strung together with a sterling silver Dew Drop charm on a stretchy cord ($150).
The “Island” bracelet from Ed Levin Jewelry features a faceted amethyst set in sterling silver and 14-karat yellow gold ($528).
These are Jane Taylor’s single-drop hanging earrings with custom-cut lavender amethyst baguettes in 14-karat rose gold ($935).
The Mini Ring from Arya Esha’s Galaxy collection, featuring amethyst and diamonds set in recycled 18-karat gold ($1,050)
This is the “Jennifer Yamina” necklace from Dana Rebecca Designs, featuring amethyst and diamond accents set in 14-karat rose gold ($1,100).
This necklace from Meira T features rough amethyst and diamond on a chain with pave diamond discs and white gold diamond bezels, made in 14-karat gold ($1,450).
Stuller’s 14-karat yellow gold checkerboard amethyst and diamond earrings ($1,677)
Dilamani’s ring features a 5.40-carat marquise-shaped amethyst, 0.29 carats of amethyst accent stones and 0.49 carats of diamond accents set in 14-karat rose gold ($3,000).
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The announcement came as the company reported a 23 percent drop in production in Q1.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.