From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
GIA Now Offering Origin Reports for Alexandrite
It’s also expanding its Retailer Support Program with additional educational materials on colored gemstones that jewelers can use to educate their customers.

Carlsbad, Calif.—The Gemological Institute of America is now offering origin reports for alexandrite.
It will be available as part of GIA’s Colored Stone Identification and Origin Report services, alongside ruby, sapphire, emerald, Paraiba tourmaline and red spinel.
The reports identify the type of gemstone, indicate if they are natural or lab-grown, outline any detectable treatments and offer research-based opinions on the stone’s geographic origin.
They also include a detailed description of the gemstone with cut, shape, weight, measurement and color, along with a photograph.
For more information about GIA colored stone reports and services, including fees, visit GIA.edu.
“Offering an alexandrite Identification and Origin Report continues GIA’s mission to bring our research-based laboratory services to our clients,” said Shane McClure, global director of colored stone services. “This service ultimately benefits the gem and jewelry-buying public by providing reliable reports.”
Concurrently, GIA announced that its Retailer Support Program—a resource for retailers to help their sales staff educate consumers about diamonds, colored stones and pearls, the 4Cs and GIA reports—soon will offer additional colored stone materials.
Beginning Feb. 4, retailers will have access to gemstone counter displays, a birthstone flipchart and brochures about sapphire and ruby. Soon after, a brochure about how to understand GIA colored stone reports will also be made available to jewelers.
For information about the program, visit Retailer.GIA.edu.
The Latest

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”


The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.

Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The retailer operates more than 450 boutiques across 45 states, according to its website.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet
























