Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
GCAL to Roll Out Marketing Campaign Marking 20 Years
The campaign will launch this June in Las Vegas.
New York—The Gem Certification & Assurance Lab, opened in 2000 by Donald and Pamela Palmieri, is rolling out a new marketing and education campaign to celebrate 20 years in business.
Set to launch this summer, the idea behind the campaign is to get the message about GCAL’s commitment to accuracy and gemological transparency out to retailers, and to educate their salespeople so they can relay that message to customers.
The lab also will be introducing new product and services.
They include extensive sales training seminars on the benefits of selling the GCAL certificate as well as one on selling lab-grown diamonds, a new chain of custody program, the certification of finished jewelry, live “fire and sparkle” analysis videos, and more.
“Over 20 years ago I set out to do what I could to make certain gemological labs were held accountable to the general public,” Don said in a press release announcing the anniversary campaign.
“Protecting the ultimate consumer with uncompromising integrity and unparalleled customer care has always been at the forefront of what motivates me. The ‘Assurance’ in our name will always speak to the peace of mind we provide the public.”
Heading the 20th anniversary campaign will be Steve Feldman, a veteran industry marketer who spent 14 years heading sales and marketing at diamond company Hasenfeld-Stein.
GCAL’s 20th anniversary marketing campaign is set to launch at the JCK and CBG shows in Las Vegas this June.
For more information or to schedule an appointment at JCK, contact Feldman at stevef@gcalusa.com or 212-869-8985.
The Latest
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Show your mother some love with a piece of fine jewelry.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Meet Ben Claus—grand prize winner of For the Love of Jewelers 2023 Fall Design Challenge.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.
The “Venetian Link” series modernizes the classic Veneziana box chain in its bracelets and necklaces.
The Seymour & Evelyn Holtzman Bench Scholarship will provide tuition assistance to two low-income students.
The Swiss watchmaker said the company’s plans to use a new version of the Hallmark crown on jewelry would confuse consumers.
The executive talked about the importance of self-purchasers and how fuel cell electric vehicles are going to fuel demand for platinum.
The Indian jeweler’s new store in Naperville, Illinois marks its 350th location, part of its ongoing global expansion plans.
It will award a graduating high school student with about $10,000 toward a GIA diploma and an internship with the Seattle-based jeweler.
Wheat Ridge, Colorado police took a 50-year-old man into custody Wednesday following a two-month search.
PGI partnered with four new and seven returning designers for its annual platinum capsule collection.
Nicolosi, president and CEO of The Kingswood Company, previously sat on WJA’s board from 2011 to 2018.
Karina Brez’s race-ready piece is a sophisticated nod to the horse-rider relationship.
The men are allegedly responsible for stealing millions in jewelry and other valuables in 43 burglaries in 25 towns across Massachusetts.
“Horizon” invites individuals to explore the limitless possibilities that lie ahead, said the brand.