By Michelle Graff
Toronto--Dominion Diamond Corp. announced that it has hired industry product and sales trainer Debbie Hiss to provide consulting services on its CanadaMark program, a branding program that marks stones as being of Canadian origin.

Debbie Hiss will help consult with Dominion Diamond Corp. on its CanadaMark program, working with retailers initially to collect key information.Hiss initially will work closely with a range of jewelry retailers to collect key information about product preferences, advertising and marketing needs, and training options for the CanadaMark program.

Throughout her career, Hiss has been involved in all aspects of sales and product training. She has been developing new training programs, negotiating and planning training events, writing articles for product education and training sales consultants. 

She recently served as a training consultant for Forevermark and still consults with the American Gem Society.

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Dominion Diamond Corp. brought its CanadaMark hallmark program back during the 2014 JCK Las Vegas show, saying at the time that it thought the program could benefit in today’s consumer market, where buyers are increasingly interested in the origin of their purchases.  

“Debbie’s vast experience and retail connections will be of great value to us as we move forward with our CanadaMark initiative,” said Jim Pounds, Executive Vice President, Diamonds.

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