CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingNov 29, 2016
A ‘Rare’ Glimpse of Brilliance Coming to LA
L.J. West Diamonds is partnering with the Natural History Museum of Los Angeles County on an exhibition of natural colored diamonds called “Diamonds: Rare Brilliance.”
The 1.64-carat Victorian Orchid Vivid Purple Diamond is one of the gems that will be on display for “Diamonds: Rare Brilliance,” an exhibition of natural colored diamonds that is slated to open next month at Los Angeles’ Natural History Museum.
Los Angeles--A brilliant display of natural colored diamonds will be on view at the Natural History Museum of Los Angeles beginning next month.
Called “Diamonds: Rare Brilliance,” the exhibition is comprised of stones from the collection of New York-based L.J. West Diamonds, a company that’s been in the colored diamond business for nearly 40 years.
It is comprised of:
The Juliet Pink Diamond, an oval-shaped 30.03-carat fancy intense pink of VVS2 clarity that was cut from an estimated 90-carat rough from South Africa;
The Argyle Violet, the 2.83-carat oval shaped-diamond that is the biggest violet diamond to ever come out of Rio Tinto’s Argyle mine in Australia;
The Rainbow Necklace, which features more than 100 rare diamonds of all colors and weighs nearly 36 carats; and
The Victorian Orchid Vivid Purple Diamond, a 1.64-carat fancy vivid purple diamond of SI2 clarity (bought in partnership with and cut and polished by Rio Diamond Corp.).
Diamonds: Rare Brilliance begins Dec. 16 and runs through March 19, 2017.
The 2.83-carat Argyle Violet is the biggest violet diamond ever found at the Argyle diamond mine in Western Australia. It is color graded as a fancy deep grayish-blue and was cut from a 9.17-carat piece of rough.
The 30.03-carat Juliet Pink Diamond is a fancy intense, VVS2 stone that’s been cut into an oval shape. It is a set into a necklace with 98.70 carats of marquise, pear and round-cut white diamonds that are E to F in color and VVS clarity.
The color of the cushion-cut Victorian Orchid Vivid Purple Diamond is extremely rare, L.J. West Diamonds said. It is a fancy vivid purple diamond of SI2 clarity and will appear in the exhibition set in a flower designer platinum ring setting.
In an interview earlier this month about his company’s purchase of the Argyle Violet, L.J. West Diamonds President Larry West said of the exhibition, “Nobody’s ever seen stones like this, and I think it’s important for them to be out there in the public domain. It makes it more real for people; it’s not just a story.”
The Natural History Museum of Los Angeles County is open daily from 9:30 a.m. to 5 p.m. For more details on visiting, go to NHM.org.
More on Sourcing
The Latest
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsJan 26, 2026
Francesca’s To Close All StoresThe retailer operates more than 450 boutiques across 45 states, according to its website.
Weekly QuizJan 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
SourcingJan 22, 2026
De Beers To Release ‘A Diamond Is Forever’ BookIt explores the history of the iconic tagline and the company’s strategy to redefine the role of diamonds in society.
MajorsJan 22, 2026
Swarovski Appoints New North America PresidentRetail veteran Sindhu Culas has stepped into the role.
MajorsJan 22, 2026
Stuller Names New Chief Merchandising, Marketing, Sales OfficerTaylor Burgess, who has been at Stuller since 2013, was promoted to the newly created role.
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
CollectionsJan 21, 2026
Bulgari Weaves New Collection of ‘Vimini’ Creations“Vimini” is the first chapter of the “Bulgari Eternal” collection that merges archival pieces with modern creations.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
