De Beers sold a total of $455 million in rough diamonds to sightholders and via its auction platform in the ninth sales cycle of the year, as sales picked up ahead of the holiday season.
Gaborone, Botswana--Rough diamond sales picked up for De Beers as retail sales increased ahead of the holiday season.

In the ninth sales cycle of the year, De Beers’s auction and sightholder sales totaled $455 million, down slightly from the $476 million sold in the same period last year and up nearly $80 million from the eighth sales cycle.

Commenting on the latest sales results, CEO Bruce Cleaver said: “Following a seasonally quieter period for rough diamond sales, Cycle 9 saw an uptick in demand from our customers as retail orders increase ahead of the Christmas season.”

De Beers also revised its preliminary figure for the eighth sales cycle upward, from the $370 million previously reported.

Here is a table showing year-over-year comparisons for De Beers’s rough diamond sales through the ninth sales cycle of 2017.

2016     2017  
First sales cycle                  $545 million                  $729 million          
Second $617 million                         $553 million
Third $666 million $586 million
Fourth $636 million $522 million
Fifth $564 million $530 million
Sixth $528 million $576 million
Seventh $639 million $507 million
Eighth $494 million $376 million
Ninth $476 million $455 million (provisional)   
Tenth $422 million

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