The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Alrosa’s ‘Spirit of the Rose’ Could Sell for $60M+
The 14.83-carat fancy vivid purple-pink was cut from a nearly 28-carat rough diamond unearthed in 2017.
Moscow—It is a diamond that will hold records in Russia for a long time.
The “Spirit of the Rose” is a 14.83-carat fancy vivid purple-pink diamond cut from the largest piece of pink rough ever mined in Russia.
It is the biggest natural colored diamond classified as a fancy vivid purple-pink ever graded by the Gemological Institute of America.
And it is expected to sell for $60 million or more when Alrosa puts it up for auction, making it the most expensive Russian diamond in history.
Colored diamond expert Eden Rachminov called the Rose “an iconic Russian gem.”
“A large fancy vivid purple-pink, internally flawless, with perfect visual characteristics such as this one enters the market literally once in a generation. The stone has the most desirable pink undertone dispersed perfectly and looks much bigger in relation to its actual weight,” he said. “Its beauty overcomes the important pink diamonds sold at auction in the last decade … I feel fortunate to have had the opportunity to hold this pink wonder in my hands.”
The genesis of the Spirit of the Rose was a 27.85-carat rough diamond mined by Alrosa subsidiary Almazy Anabara in 2017.
Almazy Anabara mines 16 alluvial deposits in the very north of Yakutia, a vast republic in far eastern Russia where winter temperatures regularly average about 35 degrees below zero.
The geological structure of the deposits there make Almazy Anabara the company’s top producer of colored diamonds, a market in which Alrosa is looking to claim a larger stake with sales of not just rough but finished diamonds that are cut and polished in Russia.
The miner held its first auction of polished natural colored diamonds last September.
The Spirit of the Rose, which has its own website, is one of three outstanding colored diamonds the company will be selling as part of a collection called “The Spectacle.”
The Spectacle also includes “Firebird,” a 20.69-carat fancy vivid yellow, and a third stone that has yet to be revealed.
Alrosa cut the Spirit of the Rose at its factory in Moscow, taking a year to determine exactly how it wanted to cleave the nearly 28-carat pink rough.
Eventually, the company’s cutters opted for an oval shape in order to maximize the stone’s color while retaining as much of its size as possible. (The yield on the rough was about 53 percent, which Alrosa said was “optimal.”)
The company said it is currently considering the terms and conditions for the auction of the diamond and plans to announce more details on where and when it will be sold next month.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.
From now through mid-May, GIA will be offering the reports at a 50 percent discount.
De Beers’ rough diamond sales were down 18 percent year-over-year in its latest round of sales.