The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Net-a-Porter Debuts Invitation-Only High Jewelry Section
EIP Privé launches with such brands as Boehmer et Bassenge, Piaget and Bayco.
New York—Luxury e-tailer Net-a-Porter has launched an invitation-only space for its VIP customers to shop for high jewelry.
This month, the company debuted EIP Privé, a private digital space it hopes will offer “the ultimate immersive and interactive experience for traditionally offline and highlight renowned jewelry maisons,” the Yoox Net-a-Porter Group said in a press release.
Featured on the new luxury site are high jewelry brands Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino, whose pieces will only be shown to select consumers.
A dedicated personal shopper will be on hand to assist each Net-a-Porter EIP, or “Extremely Important People,” as they refer to their VIP shoppers, allowing them access to services like customization, bespoke requests and sourcing of one-of-a-kind pieces.
The personal shoppers also will be able to arrange private appointments, no matter where the consumer is located.
Similar to services currently offered to Net-a-Porter’s Fine Jewelry customers, EIP Privé will offer secure pick-up and hand delivery as well as try-before-you-buy services.
The company said EIP Privé will expand into watches and men’s jewelry later this year.
“Building on the success of our Fine Jewelry & Watch suite, we are delighted to introduce a special collection of exquisite, high jewelry pieces at Net-a-Porter,” said Alison Loehnis, president of Net-a-Porter and Mr Porter. “EIP Privé will offer clients a truly unique opportunity to discover the world’s most exclusive high jewelry maisons through a highly personalized, invitation-only service.”
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.