By Michelle Graff
The re-launched Nail collection, which includes the bangle above, offers 18-karat gold pieces with or without diamond and gemstones.New York--Jewelry house David Webb has debuted an e-commerce platform and commemorated the launch with the reintroduction of its Nail collection, which first came out in the 1970s.

The e-commerce website,, launched last week.

“We are excited to offer this unique American vocabulary to a wider audience,” said David Webb co-owner Mark Emanuel, one of three estate jewelers who bought the business out of bankruptcy in 2010 and revitalized the brand. (David Webb himself died in 1975, and between 1975 and 2010, the company was owned by the family of co-founder Nina Silberstein.) “We see e-commerce as a mainstay and important growth vehicle for the company both domestically and abroad.”

The Nail collection, part of the brand’s larger Tool Chest collection, offers 18-karat gold nail-shaped bracelets, collars, spiral earrings and spiked rings. The pieces are hammered or polished, and are made with and without diamonds, rubies, sapphires and turquoise.

The e-commerce site will offer 15 styles from the Nail collection, including rings, bangles, necklaces, earrings and cufflinks. Retail prices range from $2,600 to $5,000.

An additional 15 designs from the line will be available at David Webb brick-and-mortar stores in New York and Beverly Hills, as well as at Bergdorf Goodman and Neiman Marcus. The entire collection also will be offered on Net-A-Porter, The Editorialist and on Neiman Marcus’ website.

The Tool Chest collection encompasses a large body of work that Webb described as “a non-jewelry look,” pieces simple enough to be worn by anyone at any time and with anything, the brand said. The beginning of the 1970s, “chartered a new and uncluttered lifestyle … The nail was now jewelry, a declaration of style and power.”

“There is nothing delicate about life today,” the company said. “It is elegant and harsh at the same time. Today’s jewelry, like today’s fashions, must eliminate the frivolities of life.” 

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