By Michelle Graff
Pandora has launched a line of charms featuring iconic Disney characters that will be sold in its concept stores as well as at Disney merchandise locations. Starting at $40 at retail, the initial launch includes 25 pieces.
Columbia, Md.--Pandora is bringing the “magic of Disney” to its jewelry this holiday season with a collection of charms featuring some of the company’s most beloved characters.

The Disney collection includes sterling silver and 14-karat gold pavé charms that can be added to a Pandora bracelet or worn on a necklace.

Many of the pieces were inspired by the images of Mickey Mouse and Minnie Mouse, like character dangles and hand-blown Murano glass charms with Mickey details or Minnie’s signature style, as well as many more iconic Disney characters.

It also includes charms that commemorate “aspirational elements” of the Pandora and Disney brands, like two-tone “Believe” and “Dream” openwork designs and a sterling silver “Be Magical” heart.

The initial launch, which took place at the beginning of November, features 25 pieces that are sold at Pandora concept stores throughout the United States as well as select Walt Disney Parks and Resorts merchandise locations and online. Pieces start at $40.

Pandora will release new pieces for the collection in March. The Copenhagen-based company also said it is planning to expand distribution to some multi-brand retailers and additional Pandora concept stores at some point during 2015.

This summer, Pandora announced it was buying up independent jeweler-owned and -operated concept stores in the Northeast to combat allegedly sluggish sales. The first deal announced was the $29 million purchase of the 27 stores owned and operated by Hannoush Jewelers. 

“Pandora’s new Disney collection will excite consumers and give them a new way to inspire others,” said Beth Moeri, chief merchandising officer at Pandora Americas. “The new pieces, inspired by classic Disney characters, celebrate those whimsical moments that can make the everyday feel magical.”   

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.