By Michelle Graff
michelle.graff@nationaljeweler.com
Toronto--Persona jewelry distributor First Jewelry Ltd. has purchased Florida-based collegiate bead and jewelry company Teagan Co. and will add collegiate beads and charms to Persona’s offerings.

The Teagan by Persona and Persona Campus Life collections (the latter pictured here) offer sterling silver, Austrian crystal and enamel beads and charms from 40 of the largest universities in the U.S., with retail prices starting at $45.

Teagan Co. was established in 2007 by Winter Park, Fla. residents Katie and Ernie Hinderliter, who created licensed college-themed beads made of sterling silver and enamel. The beads are carried in more than 300 retail stores in the U.S. and Canada.

As First Jewelry is the exclusive distributor of bead and charm brand Persona, the company now will transition Teagan Co. into the Persona family, rebranding it as “Teagan by Persona.”

In addition, First Jewelry will launch a new “Campus Life” collection under the Persona brand, which also will offer sterling silver collegiate beads and charms as well as sorority-themed styles, launching in stores including Zales, Gordon’s and independents this month.

The announcement comes as millions of students countrywide head back to college after summer break and the collegiate football season sets to kick off in two weeks.

RELATED CONTENT: Jeweler tackles new type of bridal commercial

“With 190 million college sports fans, 89 million of them women and 31 million with incomes over $100,000, we wanted to be in the collegiate market,” First Jewelry CEO Neil Travis said. “In our research we felt that Teagan Co. represented the best quality and most unique look to complement some new Persona collegiate designs.”





Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.