Mario Testino will direct the “Coco Crush” fine jewelry campaign featuring actress Keira Knightley, set to launch in fall 2016.
Mario Testino will direct the “Coco Crush” fine jewelry campaign featuring actress Keira Knightley, set to launch in fall 2016.

Paris--It’s good to be a member of the Chanel club.

Long-time beauty ambassador for Coco Mademoiselle perfume and Rouge Coco lip color Keira Knightley has now been recruited to be the face of “Coco Crush,” one of Chanel Fine Jewelry’s collections, for its fall 2016 advertising campaign.

“Thanks to her natural elegance and her freedom, she perfectly embodies this resolutely modern fine jewelry collection,” Chanel said in a statement released to press.

Knightley finished her Broadway debut in the play Thérèse Raquin at the beginning of the year and will next appear in Collateral Beauty, a film by David Frankel also starring Will Smith, Kate Winslet and Helen Mirren.

Mario Testino will direct the Coco Crush campaign.

The fine jewelry collection features Chanel’s iconic matelassé, or quilted patterning, as a motif in 18-karat white and yellow gold.

Chanel released a teaser image of Knightley bejeweled in a large pavé-version cuff, plus a necklace composed entirely of an assortment of the quilted-style rings.

The range was launched last year as a limited-edition collection of five rings and one cuff on Net-a-Porter via its Chanel pop-up shop. It was the first time the brand offered a product online besides beauty.

The collection was available on the Net-A-Porter site from April 15 to May 6 of last year before becoming available at Chanel stores.

|Subscribe >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.