By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
A portion of the proceeds from the sale of this Chamilia charm will benefit the Humane Society International.
Cranston, R.I.--Chamilia, Swarovski’s personalized jewelry brand, has launched a charm to benefit the Humane Society International as part of its “Give With All Your Heart” program.

The sterling silver charm created specifically for this initiative features an image of a paw print in black enamel and is framed with the brand’s signature millegrain pattern. Each charm fits any Chamilia bracelet or neck chain and also comes with a keepsake charm card.

The charm will retail for $40, and $4 dollars from each purchase will be donated to the Humane Society International.

Charms will be available in retail stores beginning July 18.

The Humane Society International is an international animal protection organization that works to protect all animals, doing so through fieldwork, policy formation, humane education, direct care and services and funding of in-country partners across dozens of nations.

Chamilia offers more than 400 exclusive charms made from sterling silver or 14-karat gold and genuine Swarovski crystals, Swarovski zirconia or Murano glass.

“When we were interviewing potential partners for our ‘Give With All Your Heart’ campaign, it was imperative that animal protection be included in our initiatives,” Vice President of Global Merchandising and Marketing Catherine Ottaviano said. “Humane Society International is doing outstanding things for animals worldwide. Their mission and values are deeply supported by many of our customers. We create jewelry that represents consumer values and this is certainly one of them.”



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