Zoe Chicco customers can now build their own charm necklaces, like the one pictured on ZoeChicco.com.
Los Angeles--Zoe Chicco is a go-to designer for easy-to-wear and layering jewelry, and now she’s expanded her offerings with a collection of charms.

“Get Charmed” lets Zoe Chicco customers mix and match various 14-karat gold charms to create their own unique necklaces.

Launching April 23 on ZoeChicco.com, the charms encompass motifs like stars, hearts, lightning bolts, locks and keys, as well as birthstones. Many of the pieces can be engraved and customers can choose from various styles of necklace chains.

“The idea of building your own charm necklace is the next wave for us in terms of customization,” Chicco explained to National Jeweler. “Personalized pieces are one of our strongest categories, so the new charm collection felt like a natural progression.”

Chicco is releasing the collection in time for Mother’s Day, and its pricing makes it widely accessible and great for gifting. Charms retail for between $65 and $700.

“Our itty-bitty pieces have been extremely popular,” she said, “so I decided to make them larger and offer them as individual charms. We hand-make all of our pieces in house, which allows our clients to be a part of the design process when creating their own unique charm pieces.”


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