Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
Coronet Sets Nearly 10,000 Diamonds on a Handbag
Unveiled at Baselworld, the accessory took 15 craftsmen about 100 days to complete.

Hong Kong—Coronet has set another record.
The Hong Kong-based diamond jewelry brand achieved the Guinness World Record for the most diamonds set on a handbag with a piece it unveiled at Baselworld this year.
The Coca-Cola bottle-shaped accessory features 9,888 natural diamonds—8,543 black diamonds and 1,345 colorless diamonds—weighing a total of 120 carats.
The brand said it took 15 highly skilled craftsmen close to 100 days to complete.
The bag, with its whimsical design and many, many gems, resembles the work of well-known handbag designer Judith Leiber, who died this week at the age of 97. Her bags were often seen as objet d’art just as Coronet sees its own recent creation.
“Although we have successfully set two Guinness World Records titles before, we continue to challenge ourselves and create the world’s top-level diamond art treasures,” said President Aaron Shum Wan-lung to Guinness World Records. “My team and I are very proud and excited that we have set a new Guinness World Records title.”
Coronet is owned by Aaron Shum Jewelry Ltd.
In 2015, it achieved the world record for creating the most valuable guitar. The Gibson model was adorned with 11,441 diamonds for 401.15 total carat weight, making it worth $2 million.
This was followed by the record for the most jewels on a guitar in 2016 when it set 16,033 Swarovski gemstones on a Fender American Deluxe Jazz Bass, later played by Jermaine Jackson, a member of The Jackson 5.
The Latest

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Experience gemstones with greater precision and comfort than ever before.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.


This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Submit your pieces for a chance to win in this year's competition.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

As part of the transition, Joseph Nicosia has stepped into the role of COO.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

FGI President John Orrico is also leaving the company after more than 13 years.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

The AGTA president was elected for a two-year term on the board of directors.

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.






















