The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Gem-Water Has Launched Reusable Crystal Straws
In the wake of plastic straw bans, Gem-Water has come up with a chic alternative.
New York—In the wake of the recent plastic straw ban movement, Gem-Water has come up with a chic and environmentally-friendly alternative.
The “Crystals for Humanity” collection comprises food-safe, reusable stainless steel straws that look quite a bit like jewelry.
Retailing for $40, each is available in either a silver, rose gold or yellow gold color and adorned with a hand-selected fair mined tumbled crystal—either amethyst, rose quartz or clear quartz.
Each straw comes with a microfiber pouch as well as a special cleaning brush.
Gem-Water is the company that sells various reusable liquid containers containing crystals, from water bottles to wine decanters, with the idea that the gem-packed containers infuse liquids with the crystals’ energy.
Last year, they even created crystal water bowls for pets.
While founder Anjanette Sinesio originally created Gem-Water upon encountering the crystal-imbued liquid dispensers from a third-party vendor, Crystals for Humanity is her own creation.
She told National Jeweler: “With more than 500 million plastic straws used daily in the U.S. alone, Crystals for Humanity’s reusable straws give the world a beautiful way to help stop this wastefulness, while simultaneously revitalizing the water with the natural healing properties of the crystals.
“Let’s help our environment, and drink pretty!”
Gem-Water and Crystals for Humanity products are on view now at the NY Now gift, home and jewelry trade show at Booth 3425.
Crystals for Humanity straws are expected to hit stores this fall.
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