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TrendsOct 23, 2019
Kay Jewelers Just Launched a New Collection
“Center of Me” features an interlocking heart motif.
This 14-karat white gold and diamond pendant with 1.5 carats total weight is the most expensive item in Kay Jewelers’ latest collection, retailing for about $7,000.
Akron, Ohio—Signet Jewelers Ltd.-owned Kay Jewelers has launched a new collection ahead of the holiday season.
“Center of Me” features round diamonds set in the intersection of two intertwined hearts or in the middle of a swirling gold bezel setting.
The design represents the idea “that through life’s twists and turns, love keeps you centered,” the company said in a statement and in messaging on its website.
Comprised of pendants, earrings and rings, Center of Me focuses largely on pendants and stud earrings, and is rounded out by drop earring and ring styles.
The collection is available in sterling silver as well as 10-karat and 14-karat white, yellow and rose gold.
All feature round diamond center stones of varying carat weights and some feature smaller accent diamonds too.
The majority of Center of Me retails for under $1,000, beginning at $199.99 for a sterling silver pendant with round center diamond and surrounding diamond accents totaling 0.10 carats and topping off at $6,999.99 for a 14-karat white gold pendant with round center diamond and accent diamonds totaling 1.5 carats.
Signet Chief Merchandising Officer Toni Zehrer commented: “At Kay, we want to make it easy and affordable to find an exceptional gift for that special someone in your life. The Center of Me collection from Kay is just that.
“The Center of Me collection reminds us that in the midst of our busy lives, there is one person whose love keeps us centered.”
Launched last week, Center of Me is available now at Kay.com and in stores.
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