By Brecken Branstrator
brecken.branstrator@nationaljeweler.com
Platinum Born’s new necklaces range in price from $650 to $1,700.
New York—Platinum Born, the platinum-centric jewelry brand distributed exclusively by Suna Bros. in North America, has introduced four new necklaces to its line.

The styles range from a choker necklace to long layering looks.

All four necklaces have been curated by celebrity stylist and Platinum Born brand ambassador, Micaela Erlanger, as part of its “Micaela Selects.”

Erlanger said in a statement she chose these designs because they’re “fashion-forward yet also timeless and versatile.”

“You can wear an individual necklace daily when working from home or if you return to a more casual office environment. However, you can also layer these platinum pieces to create more of a statement look—for example, if you are celebrating a special occasion such as a wedding.”


Concurrent with the new necklaces, Platinum Born also launched an updated website.

It redesigned its site to provide a more-user-friendly browsing experience, including clear navigation, an optimized search field, newly incorporated video, galleries sorted by product type and styles selected by Erlanger.

Platinum Born can be found at select fine jewelry retailers across the U.S. and online, with retail prices ranging from $600 to $7,000.





Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.