Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
Jade Trau Thinks Fancy Shapes with Forevermark
The Alchemy collection is the first Trau has designed exclusively for the diamond company.
New York--Jade Trau has incorporated Forevermark diamonds into her collections since she began designing five years ago, but her latest venture, Alchemy, is the first that is exclusive to the diamond company.
Alchemy is centered on different diamond cuts, with Trau assigning a different set of personality characteristics to the woman who would wear each.
“Like all my collections, the inspiration started with the diamond first,” Trau explained to National Jeweler.
“I was thinking about how people connect to diamonds and how different shapes bring out different feelings about myself as a woman. I made a list of every shape of diamond I could think of and next to that, explaining who they would be if each of them represented a caricature of a person.
"Forevermark diamonds inherently have so many of those incredible qualities that we possess as women--strength, beauty, individuality, integrity. Alchemy is the expression of that inspiration.”
The pieces featuring emerald-cut diamonds represent “The Vanguard,” a woman who is bold, confident and classic.
The pear-shaped diamond series has been dubbed “The Envoy,” representing a woman who is creative, artistic and brings people together. The Envoy is a woman who trusts her intuition and loves to connect with others.
There is a classic round diamond in the collection, which Trau named “The Sophisticate,” for the woman who has a natural grace and polish.
Lastly, the marquise shaped diamond is for “The Maverick,” a woman who follows her own path and isn’t afraid to take chances.
“I aspire to be The Maverick, but when I wake up in the morning I think I'm either The Envoy or The Sophisticate, depending on the day,” Trau said.
The Alchemy collection was shown to press and friends of Forevermark at a recent bash that also celebrated Forevermark’s Tribute collection.
It is comprised of pendants, stud earrings and stacking rings, featuring Forevermark stones set in 18-karat gold.
Retailers will be introduced to Alchemy at the Centurion show in 2018. The collection’s retail price point ranges from $1,000 to $10,000.
The Latest
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Despite the rising prices, consumers continue to seek out the precious metal.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.