Why do so many jewelers keep lines that are not selling? Peter Smith thinks the answer lies in these two behavioral principles.
Jared Is Launching a New Engagement Ring Collection
It’s a collaboration with bridal gown designer Pnina Tornai.
New York—Launching today, Jared’s new collection of engagement rings is a collaboration with a well-known bridal designer.
The jeweler has partnered with Pnina Tornai, a designer who also became a television personality thanks to reality show “Say Yes to the Dress,” where she appeared alongside her couture designs.
Now, she’s lending her bridal prowess to engagement rings, designing a 31-piece collection with the Signet-owned chain called One by Pnina Tornai.
Bill Brace, chief marketing officer and Jared executive general manager, said in a news release: “We’re thrilled to launch Pnina Tornai’s first-ever ring collection—One by Pnina Tornai—exclusively at Jared, showcasing her unique designs inspired by her years of experience making brides feel special.
“We expect this holiday season to be like no other, as more couples take their relationship to the next level after months of quarantining together. We’re confident that uniting two of the most trusted names in bridal will help our customers love brilliantly.”
Tornai said the collection is inspired by love stories she has heard from her customers in the decades she has created their wedding gowns.
“In my years working closely with brides, I’ve had the privilege of hearing thousands of spectacular love stories that inspired me to create my first-ever jewelry collection—because these beautiful jewels would not have a purpose if it weren’t for love,” she said.
“It has always been a dream for me to create an engagement jewelry collection, and with Jared, I have found the perfect partner to bring these dream rings to life, to celebrate the magic of two becoming one—a whole greater together than apart.”
The collection is best described as classic but modern and ultra-feminine, with various halo styles and lots of diamond pave bands.
Stand-out styles include a black diamond ring, an emerald-cut diamond with baguette side stones and a “toi et moi” style with one round diamond and one princess-cut diamond.
One by Pnina Tornai retails for $699 to $19,999. Every style features a rose
It’s available exclusively in Jared stores and on Jared.com.
The Latest
The “Argyle Phoenix” sold for more than $4 million at the auction house’s second jewels sale.
The annual list recognizes young professionals making an impact in jewelry retail.
Despite the rising prices, consumers continue to seek out the precious metal.
Owner David Mann is heading into retirement.
While overall sales were sluggish, the retailer said its non-bridal fine jewelry was a popular choice for Valentine’s Day.
The mining giant also wants to offload its platinum business as part of an overhaul designed to “unlock significant value.”
Tradeshow risks are real. Get tips to protect yourself before, during and after and gain safety and security awareness for your business.
Christie's is selling one of the diamonds, moving forward with its Geneva jewelry auction despite the cyberattack that took down its website.
The ad aims to position platinum jewelry as ideal for everyday wear.
Retailers can customize and print the appraisal brochures from their store.
The move follows a price-drop test run in Q4 and comes with the addition of a “quality assurance card” from GIA for some loose diamonds.
The site has been down since Thursday evening, just ahead of its spring auctions.
The late former U.S. Secretary’s collection went for quadruple the sale’s pre-sale estimate.
Three fifth graders’ winning designs were turned into custom jewelry pieces in time for Mother’s Day.
Kimberly Adams Russell is taking over the role from her father, David Adams, marking the third generation to hold the title.
As a token of womanhood, this necklace depicts when Venus was born from the sea.
The deal gives the retailer control over the distribution of Roberto Coin jewelry in the U.S., Canada, Caribbean, and Central America.
The company’s Easton location will remain open.
Brian D. Fleming of Carla Corporation was elected to serve a one-year term in the role.
Sponsored by the Las Vegas Antique Jewelry and Watch Show
Tobak, author of “Ice Cold: A Hip-Hop Jewelry History,” shares how the exhibition came to be, and the pieces people may be surprised to see.
Stars adorned themselves in emeralds, platinum, and myriad bird motifs, writes Associate Editor Natalie Francisco.
M.S. Rau is set to open a seasonal gallery in the high-end resort town early next month.
The branded jewelry market is thriving, said Richemont Chairman Johann Rupert.
The six designers, all participants in the show’s Diversity Action Council mentorship program, will exhibit in Salon 634.
The highlight of his collection is the coveted Patek Philippe Grandmaster Chime, which could sell for up to $5 million.