By Hannah Connorton

One jeweler let their marketing literally go to the dogs this week, as J.R. Dunn Jewelers in Florida announced it is giving its local Humane Society a boost by sponsoring pet adoptions.

Swiss watch brand TAG Heuer made two announcements this week, first teasing the smartwatch it will be launching next month and introducing New England Patriots’ quarterback Tom Brady as its brand ambassador.

Meanwhile, we got at look at the timepiece Vacheron Constantin is calling the most complicated watch in the world, and Smyth Jewelers erected a 17-foot tall engagement ring outside its Timonium, Md. store.

Get the Daily News >
National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.