By Amanda Gizzi
The jewelry industry and gemstone enthusiasts take over Tucson this week for the gem shows. That means that Instagram feeds will be filled with shots of colorful gems and jewelry, but none more frequently than oversized amethyst geodes.

Standing tall and sparkling in the desert sun, these geodes are a reminder of the natural beauty and splendor that amethyst—February’s birthstone—possesses.

On a smaller scale, amethyst in jewelry is beloved both for its rich purple hue and its budget-friendly flexibility.

This Amanda’s Style File spotlights 10 pieces of amethyst jewelry to ignite passion and possibility.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.