Crime

5 Quick Tips for Holiday Season Crime Prevention

CrimeNov 13, 2017

5 Quick Tips for Holiday Season Crime Prevention

‘Tis the season for distraction thefts and mental mistakes by tired employees and owners.

New York--‘Tis the season for distraction thefts and mental mistakes.

For many jewelers, business will pick up throughout the month of December. Their stores will (hopefully) be more crowded, and many will extend hours or, even, open extra days in order to accommodate customers and finish special orders.

Below, Jewelers Security Alliance President John J. Kennedy provides five pieces of advice for preventing in-store crimes during the holiday season.

A similar theme runs through each tip: Don’t get sloppy with security protocols around the holidays, when hours can run long and sales associates get tired.

1. Watch for Distractions.
What Kennedy is referring to specifically are the gangs of Roma, also known as Gypsies, who have been perpetrating sneak and distraction thefts in jewelry stores across the country.

“They are rampant,” he said, “absolutely rampant.”

Their M.O. is this: They enter the store in groups, often groups of women and sometimes with children. They try to confuse the sales associate by asking to see a lot of different items, with the hopes that they can grab an item that’s left on the counter or reach into an unlocked showcase.

They also have been known to switch product.

The JSA has issued numerous warnings about Roma in recent months, including this bulletin from fall 2016 and this story from June about a group of six individuals wanted for a distraction theft in California.

2. Always Lock Up.
Kennedy’s second tip is a continuation of his first, but it applies whether a sales associate is waiting on a large group with the potential for distraction theft or just one individual.

He said even when stores get busy, employees need to make sure they lock the showcase after they take out an item to make a presentation, and then lock it up after they return the merchandise.

“If you leave open showcases in a busy store, someone is going to reach in there and take goods,” he said.

3. Educate the Team.
Many store owners bring on part-time employees during the holiday season, but not all of them take the time to bring them up to speed on how the store works.

Kennedy said store owners need to spend an hour reviewing security procedures with seasonal employees--including the store’s protocol in taking credit cards--and update them on any industry crime trends, like the distraction theft gangs mentioned above.

Otherwise, they’ll be the weakest link for store security.

4. Take Time to Review.
In addition to educating
new employees, Kennedy said the holiday season is an opportune time to call a meeting and sit down with senior staff to go over security protocols, particularly the procedures of opening and closing.

After a long day, some sales associates might start putting items away before all the customers have left the store in an effort to get it done and leave a little bit earlier. But merchandise should not be put away until all customers have left the store and the door is locked.

Kennedy also noted that the holiday season is a good time to check the stores cameras and alarms to make sure they are working properly.

5. Put Everything Away.
Speaking of closing up at night, Kennedy said: Do not leave any merchandise in the showcase overnight, including low-end product, and don’t cover showcases with sheets or blankets.

Put everything away in the vault. If there’s no room in the vault, put the items in a drawer.

“The holidays are dangerous, just like the whole rest of the year is dangerous, but there are some special circumstances because it’s a busy season for everybody,” he said.
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

Weekly QuizSep 17, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

John Carter and Michael Richards
Events & AwardsSep 17, 2026
This Is the Winner of the 2026 Robert M. Shipley Award

The American Gem Society presented the annual award to a former president of its board.

Cynthia Erivo x Zoe Chicco The Chrysalis Capsule Collection Campaign
CollectionsSep 17, 2026
Cynthia Erivo, Zoë Chicco’s Jewelry Collab Is an Ode to Transformation

The “Chrysalis” capsule centers butterfly motifs representing growth, transformation, and the unfolding of who you are.

Kevin Patton
Events & AwardsSep 17, 2026
Louisiana Retailer Kevin Patton Wins Lifetime Achievement Award

Jewelers of Louisiana presented Patton, the third-generation president of Pattons Fine Jewelry, with the award at its annual convention.

Graphic for episode 9 of My Next Question featuring Pamela Froman and Remy Sasha
PodcastsSep 16, 2026
Episode 9: Remembering Cindy Edelstein

Two special guests join the podcast to commemorate the 10th anniversary of the designer advocate, mentor, and author’s untimely passing.

L’Objet x Jessica McCormack Homeware Collection
CollectionsSep 16, 2026
Jessica McCormack, L’Objet Collab on Homewares Collection

McCormack brings sea-inspired motifs from her “Beaches” collection to L’Objet’s tableware, vanity pieces, and first-ever cutlery set.

Brian Hood, president of Bromberg & Co.
IndependentsSep 16, 2026
Bromberg & Co. Names New President

Marlin “Brian” Hood, who has been with the store for 20 years, will succeed Ricky Bromberg, who died earlier this month.

Midas Chain’s House of Midas Bridal Catalog
MajorsSep 16, 2026
Midas Chain Releases ‘House of Midas’ Bridal Catalog

The new bridal catalog features the latest jewelry collections and designs from timeless classics to modern silhouettes.

Florence Pugh Wearing Bulgari at 2026 Primetime Emmy Awards
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition

Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.

Technology Therapy Group founder and CEO Jennifer Shaheen
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends You

Jennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.

Armadani Retail Support Program Marketing Imagery
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday Season

The program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.

Signet Jewelers Joan Hilson
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the Holidays

Hilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.

The Retail Smiths Principal Sherry Smith
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your Christmas

The stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.

The “Pragnell Kimberley Sunshine Diamond,” 22.09 carats and fancy yellow
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for Auction

The 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.

Greenwich St. Jewelers Adornos photography exhibit
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition

“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.

Stock image of rough emeralds mined by Gemfields
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 Months

The company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”

Kealeboga Pule and Black Coffee
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care Program

The nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.

Greenwich St. Jewelers Scattered Sapphire Cigar Band
CollectionsSep 11, 2026
A Sapphire ‘Stardust’ Ring From Greenwich St. Jewelers

The Latine-owned New York jeweler is marking two milestones this year: its 50th anniversary and the 25th anniversary of the 9/11 attacks.

Make A Wish East Tennessee
MajorsSep 11, 2026
The Wishing Place by JTV Opens

The jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy