New York--An online marketplace that exclusively serves as a destination for consumers to buy and sell pre-owned jewelry has retooled and relaunched just ahead of the holiday season.
110615 TrueFacet-ArticleA screenshot of the revamped TrueFacet website

TrueFacet.com is a website where Internet users can go to shop for and sell authentic designer jewelry and watches from brands including Cartier and Chanel. After launching in 2014, the site recently went through a complete redesign, in terms of both its appearance and its back-end technology.

Helena Krodel, who joined TrueFacet recently as senior vice president and also handles creative for the website, said 15,000 pieces of fine jewelry and watches were added to the website for its relaunch, bringing the total offering on the site to 30,000 pieces of jewelry and watches.

The site also added a new “Concierge Service,” where users can text their jewelry needs to the company, which, in turn, will help them find the jewelry or watch they are looking for at no cost. She said they’ve already received more than 1,200 requests from consumers.

In addition to Krodel, TrueFacet is run by its two founders, CEO Tirath Kamdar and Chief Operating Officer Christopher Chan. Francois Kress, president and CEO of Carolina Herrera, joined the brand’s board of directors at the end of September.

“The world is more transparent today than it has ever been, especially with the Internet at your fingertips on your mobile devices,” Kamdar told National Jeweler. “Consumers today are savvy shoppers and want an authentic experience that’s convenient, personalized and valuable. As TrueFacet grows consistently 20 percent monthly, we continue to offer manufacturers and vendors a way to reach individuals globally and shoppers the experience they deserve.”


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