Toledo, Ohio--Fruchtman Marketing has hired Sena Mourad-Friedman as a senior account executive, where she will manage many of the marketing agency’s existing client accounts as well as secure new business.

Sena Mourad-Friedman has joined Fruchtman Marketing, a marketing agency that specializes in the jewelry industry and works with retailers, manufacturers, designers and trade groupsSena Mourad-Friedman has joined Fruchtman Marketing, a marketing agency that specializes in the jewelry industry and works with retailers, manufacturers, designers and trade groupsMourad-Friedman has extensive marketing and advertising experience, particularly in the television industry. She began her professional career in 1987 as owner of Folio Talent, a Toledo-based talent and modeling agency, and afterward was appointed special projects coordinator, and later account executive, at WNWO, a regional Ohio TV station.

She went on to work in account executive, marketing and managerial roles at Toledo’s ABC affiliate Channel 13, Buckeye CableSystem WT05 and CBS 62 in Detroit. Most recently, Mourad-Friedman was the director of development for the Toledo Fair Housing Center.

“All the different paths I’ve been on were preparing me and giving me what I need to embrace my passion, helping businesses grow,” Mourad-Friedman said. “To me, that’s the heart of marketing and advertising.”


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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.