By Ashley Davis
New York--Diamond and jewelry wholesaler White Pine Trading has announced the launch of a new e-commerce website specifically aimed at helping jewelers get their product online and in front of more customers.

The website,, offers a full e-commerce experience for consumers, who can shop a wide variety of jewelry and watches stocked by various brick-and-mortar stores.

Joe Mellet, Bright Society’s general manager, said in a press release: “Bright Society is committed to providing an industry-altering solution for jewelers, and changing the online shopping experience for customers. By aggregating inventory from reputable, vetted retail partners across the country, Bright Society offers a new way of shopping that is unmatched in both product and service.”

The services Bright Society offers its product vendors include “sophisticated” seller authentication that protects against fraud and chargebacks; professional photography without product consignment; online copywriting; targeted digital marketing; simplified shipping and returns; and customer service.

Bright Society also has a “product concierge service” on the site, which directs product questions directly to the seller who stocks that particular piece of jewelry or watch in his or her store.

“The rise of online shopping has made it increasingly difficult for traditional jewelers to maintain and grow a brick-and-mortar business without a strong digital presence,” Mellet said. “Bright Society is a simple-yet-effective solution for local jewelers to access a worldwide network of consumers and grow online sales without the substantial financial investment and digital expertise required to maintain and operate an e-commerce site.”

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