The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
Which Jewelry Brand Has the Highest Resale Value?
The RealReal’s No. 1 reseller for the second year in a row sells for 74 percent of its original value.
New York—Pre-owned online consignment site The RealReal has released its annual list of brands that boasted the highest resale value in 2018.
For the second year in a row, Van Cleef & Arpels came in at the top spot, with a 74 percent resale value—a 5 percent increase from last year. The RealReal said the brand’s signature “Alhambra” motif is a top draw for its customers.
Cartier also sold for 74 percent of its original price tag on average, with the “Juste un Clou” bracelet performing particularly well.
Meanwhile, an independent designer proved that she can compete with the storied jewelry maisons; Anita Ko sold for an impressive 69 percent of its original price.
In the watches category, Rolex, Patek Philippe and Panerai had the top resale values for the year.
Rolex occupied the No. 1 spot, with its figures increasing 14 percent year-over-year. Patek Philippe saw an 8 percent year-over-year increase, while Panerai’s resale value increased 11 percent compared with 2017, selling at 60 percent of its original value on average.
“Our unique data speaks to the longevity of top designers, and is a touchstone for shifts in consumer behavior,” The RealReal Chief Merchant Rati Levesque said. “Gifting heritage and meticulously crafted luxury goods is what extending the life cycle of luxury is all about and ultimately lets everyone participate in the circular economy.”
The RealReal also noted the brands that were in decline in the jewelry and watches category.
Chopard’s resale value dropped by 12 percent compared with last year, while Judith Ripka and Cathy Waterman saw their values decline by 4 percent.
For watches, Ebel dropped 17 percent, Chanel 16 percent and Raymond Weil 7 percent.
For the full report, visit TheRealReal.com.
The Latest
The two organizations will host a joint event, “Converge,” in September 2025.
Big changes appear to be on the horizon for the diamond miner and its parent company, Anglo American.
With Ho Brothers, you can unlock your brand's true potential and offer customers the personalized jewelry experiences they desire.
Padis succeeds Lisa Bridge, marking the first time the organization has had two women board presidents in a row.
Jesse Cole, founder of Fans First Entertainment, shared the “five Es” of building a fan base during his AGS Conclave keynote.
The Royal Oak Perpetual Calendar "John Mayer" was celebrated at a star-studded party in LA last week.
For over 30 years, JA has advocated for the industry, fought against harmful legislation and backed measures that help jewelry businesses.
The announcement came as the company reported a 23 percent drop in production in Q1.
The three-time Pro Bowler continues to partner with the retailer, donating to a Detroit nonprofit and giving watches to fans.
A double-digit drop in the number of in-store crimes was offset by a jump in off-premises attacks, JSA’s 2023 crime report shows.
Inspired by the Roman goddess of love, the designer looked to the sea for her new collection.
The luxury titan posted declining sales, weighed down by Gucci’s poor performance.
The selected nine organizations have outlined their plans for the funds.
The mining company’s Diavik Diamond Mine lost four employees in a plane crash in January.
The crown introduced a dozen timepieces in Geneva, including a heavy metal version of its deep-sea divers’ watch.
Emmanuel Raheb recommends digging into demographic data, customizing your store’s communications, and retargeting ahead of May 12.
Located in the town of Queensbury, it features a dedicated bridal section and a Gabriel & Co. store-in-store.
A 203-carat diamond from the alluvial mine in Angola achieved the highest price.
Ruser was known for his figural jewelry with freshwater pearls and for his celebrity clientele.
The “Rebel Heart” campaign embodies rebellion, romance, and sensuality, the brand said.
Editor-in-Chief Michelle Graff shares the standout moments from the education sessions she attended in Austin last week.
The overhaul includes a new logo and enhanced digital marketplace.
The money will go toward supporting ongoing research and aftercare programs for childhood cancer survivors.
A new addition to the “Heirloom” collection, this one-of-a-kind piece features 32 custom-cut gemstones.
Last month in Dallas, David Walton pushed another jeweler, David Ettinger, who later died.
The move will allow the manufacturing company to offer a more “diverse and comprehensive” range of products.