TrendsOct 29, 2026
Amanda's Style File: All Treats, No Tricks Get into the Halloween spirit with this roundup of 13 spooky jewels.
IndependentsMay 02, 2016
Greenwich Jewelers Adds a ‘St.’
The New York City retailer is now called Greenwich St. Jewelers and has a new website as well, all in honor of its 40th anniversary.
Jennifer Gandia, left, runs Greenwich St. Jewelers with her sister, Christina Gandia Gambale. The pair took over the store from their parents, Carl and Milly Gandia.
New York--Downtown New York City retailer Greenwich Jewelers has a new name and website, all in honor of its 40th anniversary.
Due to its origins on Manhattan’s Greenwich Street, the store is now called Greenwich St. Jewelers, and has a fresh logo and packaging to go along with its new moniker.
“Our parents, Carl and Milly Gandia, opened the store in 1976 and only changed the store’s location after the attacks of Sept. 11, 2001, when structural damage to their building led to a move onto nearby Trinity Place,” said Jennifer Gandia, who now co-owns the store with her sister, Christina Gandia Gambale. “The new name honors our roots as a downtown New York City retail brand. But the rebranding also conveys how we have evolved into a 21st century store.”
The Gandias worked with a New York City branding agency, Established, to create a new Greenwich St. Jewelers logo with a chiseled, artisanal look that was designed to celebrate modern jewelry shoppers’ embrace of handcraft and custom design, both of which the store offers.
The new logo also plays well in online usage, the store’s owners said, as it will be seen as “G.St” for today’s mobile shoppers and social media followers.
Along with the logo, Greenwich St. Jewelers adopted a new, custom dark-blue brand color, with the logo appearing in rose gold whenever possible. The new colors and logo will appear in-store, online, and on the store’s new boxes and bags.
Jennifer Gandia and Christina Gandia Gambale, who took over the business from their parents after earlier careers in fashion marketing and finance, respectively, were among the early adopters of online sales in jewelry. As a result, their website redesign is their fourth in-depth response to changing online shopping patterns in the past 10 years.
“We’ve learned what web-surfing consumers want and what drives them crazy, and we’ve committed to offering them a simple and straightforward shopping experience online, which reflects current best practices,” Christina Gandia Gambale said.
“We take an intimate and personal approach to helping our clients select jewelry that reflects 21st century shoppers’ diverse interests in fashion, design, style and art,” added Jennifer Gandia. “Our selections range from classic to contemporary to truly avant-garde.”
Greenwich St. Jewelers also has launched a new service,
G.St Brilliant, which adds additional annual care specifically for their customers’ engagement rings: prong re-tipping, stone tightening, and restoration of finishes and plating.
More on Independents
The Latest
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann CahoonCahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday CampaignTiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on YouFor her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings ConvictedJaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices EaseConsumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ ShineThe holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
