The necklace is featured in the brand’s “Rebel Heart” campaign starring Adam Levine and Behati Prinsloo.
National Jeweler Names New Sales Executive
Susie Biddle joins the 111-year-old trade publication after working at Lela Rose and Roberto Coin.
New York--National Jeweler and Jewelers of America have a new sales executive, Susie Biddle, who joined the team in late March.
Prior to joining JA and National Jeweler, Biddle spent three years as the executive assistant to Peter Webster, president of Roberto Coin Inc., in New York and two years as a sales manager at clothing designer Lela Rose’s flagship boutique in Dallas.
She also completed internships at Stanley Korshak and Christie’s auction house in Dallas.
A Texas native, Biddle holds a bachelor’s degree in advertising management from Southern Methodist University in Dallas.
She earned her G.G. from the Gemological Institute of America in September 2016. She also completed GIA courses in comprehensive CAD/CAM and jewelry design and rendering.
“We are excited to welcome Susie to the National Jeweler and Jewelers of America teams. Her jewelry industry experience enables her to fully understand the needs of manufacturers and designers and identify the best way to promote their businesses to the engaged National Jeweler and JA audiences,” said National Jeweler Publisher and JA Director of Membership and Sales Matthew Tratner.
National Jeweler was founded in 1906 and remained a print publication until 2010, when it went online only. In February 2015, Jewelers of America acquired the publication, though the two organizations act independently.
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