New York--Jewelers Mutual Group is introducing a care plan that retailers throughout the United States can offer to their customers.

The JM Care Plan covers damage from normal wear—like broken or bent prongs on a ring, or broken or scratched crystal on a watch—with plans available for both jewelry and watches.

Jewelers Mutual said JM Care Plan provides benefits not included in a typical manufacturer’s warranty, and is designed to increase store revenue for jewelers while strengthening their service levels and relationships with customers.

It also can generate additional service revenue for retailers who do their own repairs.

“After listening to our independent jewelers who wanted to offer a care plan to differentiate their business and remain competitive with national chain jewelers, we’re confident the introduction of JM Care Plan fulfills those unmet needs,” said Mark Devereaux, vice president of sales for Jewelers Mutual Group.

The care plan is not the same as jewelry insurance, as it does not protect against incidences such as loss, theft and mysterious disappearance. Jewelers Mutual noted that it’s not unusual for consumers to have both a care plan and insurance to protect their jewelry.

There is no cost to enroll in JM Care Plan.

For more information, visit or email Jewelers Mutual at This email address is being protected from spambots. You need JavaScript enabled to view it.. Retailers can also contact their Jewelers Mutual agent for availability in their area.

JM Care Plan, along with Jewelers Mutual Insurance Company, is a member of the Jewelers Mutual Group.

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