Our second most-read story last week was a feature highlighting the new “Loucite by Alison Lou” collection.
New York—These were the five most popular stories on National Jeweler last week, according to Google Analytics.

1. What Should Retailers Do with Unclaimed Jewelry?
Experts weigh in on best practices to follow when a customer doesn’t come back for her or his piece.

2. These Earrings Are Going to be the Hit of the Summer
“Loucite by Alison Lou” comprises a 12-piece collection of Lucite jewelry at consumer-friendly prices.

3. 5 Things to Know About … Rainbow Lattice Sunstone
Learn more about the feldspar with magnetite inclusions in perfect parallel lines.

4. Distraction Theft Crew Strikes Again
The group believed to have committed at least 11 jewelry store thefts since June 2017 hit a store in Sacramento, California, on April 13.

5. Simon G. Jewelry is ‘Committed’ This Year
The jewelry brand has launched a year-long marketing initiative that includes an influencer campaign and social component.

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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.