Los Angeles—The Jewelers 24 Karat Club of Southern California just revealed who it will be honoring at its 2019 gala, scheduled to take place in October in Beverly Hills.

Bill Jones, CEO of famed store Sissy’s Log Cabin, and Ruben Bindra, of B & B Fine Gems, are the club’s 2019 Excellence in Service honorees.

20190912 Bill JonesBill Jones In addition to overseeing the four Sissy’s stores in Arkansas and Tennessee, Jones is an award-winning jewelry designer, a board member of national trade organizations and a real estate developer, the 24 Karat Club said.

Bindra, meanwhile, started his jewelry business alongside wife Lavi in 1985, working out of their apartment. Today, B & B Fine Gems imports colored gemstones from around the world and has clientele in more than a dozen countries.

He is currently serving his second stint as American Gem Trade Association board president.


20190912 Ruben BindraRuben Bindra“Bill and Ruben have both made a tremendous impact on our industry, and exemplify a high standard of professionalism, business ethics and a commitment to excellence, true to the 24 Karat Club’s mission,” said President Silvia Raz.

Receiving the 24 Karat Club of Southern California’s Lifetime Achievement Award is Diamond Council of America President and CEO Terry Chandler.

In addition to leading DCA, he is a member of the Jewelers Leadership Forum, serves on the board of the U.S. Jewelry Council, and is a member and past president of the 24 Karat Club Southeastern United States.


20190912 Terry ChandlerTerry ChandlerRaz described Chandler as a “gifted professional with a proven dedication to the industry, truly worthy of this honor and recognition.”

The Jewelers 24 Karat Club of Southern California annual dinner, dance and gala is scheduled for Oct. 12 at the Montage Beverly Hills hotel. The event is black-tie optional.

For tickets, sponsorships or more information, contact Marlowe Sutton at This email address is being protected from spambots. You need JavaScript enabled to view it. or call 310-375-6300.

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