Jimmy DeGroot has been in the jewelry industry for more than two decades, working as a jewelry store manager before becoming a trainer and launching JewelryStoreTraining.com and JewelryMarketingGuy.com.
Green Bay, Wis.—Jimmy DeGroot is bringing shorter versions of the training videos he makes for retailers to National Jeweler.

DeGroot has been in the jewelry industry for more than two decades, working as a jewelry store manager before becoming a trainer and launching JewelryStoreTraining.com as well as JewelryMarketingGuy.com.

In this two-minute clip, Brad Huisken says 80 percent of customers that come into jewelry stores today are “on the edge.” He and DeGroot discuss how salespeople get them to buy.

Watch: 2 Minutes with Jimmy on ... On-the-Edge Customers




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Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.