Jimmy DeGroot has been in the jewelry industry for more than two decades, working as a jewelry store manager before becoming a trainer and launching JewelryStoreTraining.com and JewelryMarketingGuy.com.
Green Bay, Wis.—Jimmy DeGroot has an early Christmas present for retailers.

In his latest video for National Jeweler, the sales trainer gives not two but four minutes of advice on the importance of reaching out to customers and having them create wish lists before the holiday rush starts.

WATCH: 4 Minutes On … Having a Merry Big Christmas

DeGroot has been in the jewelry industry for more than two decades, working as a jewelry store manager before becoming a trainer and launching JewelryStoreTraining.com as well as JewelryMarketingGuy.com.



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National Jeweler

Fine Jewelry Industry News

Since 1906, National Jeweler has been the must-read news source for smart jewelry professionals--jewelry retailers, designers, buyers, manufacturers, and suppliers. From market analysis to emerging jewelry trends, we cover the important industry topics vital to the everyday success of jewelry professionals worldwide. National Jeweler delivers the most urgent jewelry news necessary for running your day-to-day jewelry business here, and via our daily e-newsletter, website and other specialty publications, such as "The State of the Majors." National Jeweler is published by Jewelers of America, the leading nonprofit jewelry association in the United States.